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Why do we volunteer time? Why do we contribute money? Why, even, do we vote, if the effect of a single vote is negligible? Rationality-based microeconomic models are hard-pressed to explain such social behavior, but Howard Margolis proposes a solution. He suggests that within each person there are two selves, one selfish and the other group-oriented, and that the individual follows a Darwinian rule for allocating resources between those two selves.

Altruism --- Self-interest --- Social choice --- Choice, Social --- Collective choice --- Public choice --- Choice (Psychology) --- Social psychology --- Welfare economics --- Conduct of life --- Self --- Economic man --- NIMBY syndrome --- Altruistic behavior --- Unselfishness --- Charity --- Helping behavior --- Altruism.

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Altruism --- Cooperation --- Helping behavior --- Social ethics --- Cooperative Behavior --- Ethics --- Social Behavior --- 172 --- 316.623 --- 316.6 --- 316.6 Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- 316.623 Tradities. Conventioneel gedrag --- Tradities. Conventioneel gedrag --- 172 Sociale ethiek. Sociale moraal. Sociale verantwoordelijkheid --- Sociale ethiek. Sociale moraal. Sociale verantwoordelijkheid --- Sociality --- Behavior, Social --- Behaviors, Social --- Social Behaviors --- Egoism --- Ethical Issues --- Metaethics --- Moral Policy --- Natural Law --- Situational Ethics --- Ethical Issue --- Ethics, Situational --- Issue, Ethical --- Issues, Ethical --- Law, Natural --- Laws, Natural --- Moral Policies --- Natural Laws --- Policies, Moral --- Policy, Moral --- Censorship, Research --- Compliant Behavior --- Behavior, Compliant --- Behavior, Cooperative --- Compliant Behaviors --- Cooperative Behaviors --- Social problems --- Sociology --- Behavior, Helping --- Human behavior --- Interpersonal relations --- Caring --- Collaborative economy --- Cooperative distribution --- Cooperative movement --- Distribution, Cooperative --- Peer-to-peer economy --- Sharing economy --- Economics --- Profit-sharing --- Altruistic behavior --- Unselfishness --- Conduct of life