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L'auteur explique comment les hommes politiques essaient de nous convaincre. Il scrute les techniques, les méthodes et les idées de cette nouvelle communication politique, fondée sur les sondages, la télévision et le marketing.

Government advertising --- Public opinion --- Communication in politics --- -Public opinion --- -316.77 --- 659.3 --- Political communication --- Political science --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Attitude (Psychology) --- Focus groups --- Reputation --- Advertising --- Advertising, Government --- Government publicity --- Government --- 316.77 --- Government advertising - France --- Communication in politics - France