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Child labor --- Case studies. --- Case studies

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Production management --- Case studies.

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Public relations --- Case studies

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The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena.

International trade --- Case studies.

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Consumer behavior --- Marketing research --- Case studies. --- Case studies.