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L'audit marketing : analyse des risques marketing et démarches d'audit.
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Author: Barnoux, Guy
ISBN: 2704212341 9782704212347 Year: 1990 Publisher: Paris : McGraw-Hill,
ISBN: 2704212341 9782704212347 Year: 1990 Publisher: Paris : McGraw-Hill,
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Abstract
Keywords
Marketing audits --- Risk management --- Marketing --- Audit
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