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Advertising. Public relations --- voorlichtingskunde --- PR (public relations) --- Netherlands

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Contents: --------- 1. Public relations, a business way of life 2. The corporate personality 3. Objectives 4. Audiences 5. Managing the reputation 6. Planned action 7. Budget allocation 8. The programme 9. Employees 10. Local communities 11. Politicians, legislators and opinion leaders 12.The financial community 13. Marketing, advertising and PR 14. PR in sales support 15. Non-commercial organisations 16. Deciding with technique 17. Media relations 18. Media conferences 19. Photography 20. Radio and tv 21. Design and identity 22. Publications 23. Sponsorship 24.Special events 25. Exhibitions and presentations 26. Advertising 27. Audio-visual 28. Research 29. Professional trade groups 30. Speaker's panels 31. Issues planning 32. Measuring results 33. Summary

Advertising. Public relations --- Public relations --- #SBIB:309H252 --- 659.4 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- Public relations.

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Business policy --- Advertising. Public relations --- bedrijfsimago --- PR (public relations) --- ondernemingen --- bedrijfscommunicatie

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Applied marketing --- Export marketing --- Management. --- 658.8 --- 659.4 --- -658.88 --- International marketing --- Overseas marketing --- Marketing --- Marketing. Sales. Selling. Distribution --- Public relations (PR) --- Management --- Toegepaste marketing --- 659.4 Public relations (PR) --- 658.8 Marketing. Sales. Selling. Distribution --- 658.88 --- Export marketing - Management.

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659.1 --- Reclame handboeken --- Reclame opvattingen misvattingen technieken adviezen --- Reclamebureaus media marketing copywriters --- 369.4 --- PR --- reclame --- 659.113 --- advertenties --- direct marketing --- marketing --- planning --- promotie --- reclamecampagnes --- verkoop --- Publiciteit. Reclame --- public relations --- bedrijfseconomie, reclame, algemeen --- Planning en management van publiciteit --- #ECO:03.14:industrie en onderneming marketing --- Piet Bogaards --- E930659.jpg --- Reclame ; handboeken --- Reclame ; opvattingen ; misvattingen ; technieken ; adviezen --- Reclamebureaus ; media ; marketing ; copywriters --- Advertising. Public relations --- #KVHA:Reclame --- 766.01 --- Reclame