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ISBN: 9026718276 Year: 1992 Publisher: Deventer Zaventem Kluwer Bedrijfswetenschappen
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Advertising --- Psychological aspects. --- Advertising. Public relations --- Reclame --- Merken --- Merktrouw --- Beïnvloeding --- Branding --- Reclamepsychologie --- Reclamebeïnvloeding --- #KVHB:Marketing --- #KVHB:Reclame --- 369.4 --- 659.1.013 --- aandacht --- consumentengedrag --- maatschappij --- merken --- psychologie --- reclame --- reclamepsychologie --- verkoop --- waardering --- 659.1 --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Psychological aspects --- bedrijfseconomie, reclame, algemeen --- 659.1 )* PUBLICITEIT - RECLAME --- publiciteit --- Merk
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ISBN: 3770129687 Year: 1992 Publisher: Köln : DuMont Verlag,
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Commercial art --- Art publicitaire --- Themes, motives. --- Thèmes, motifs --- 659.12 --- 766 <43> --- 766:659.12 --- -369.4 --- 754.1 --- reclame --- reclame ; geschiedenis --- reclame ; naoorlogs Duitsland --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Concept and design in advertising --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Duitsland voor 1945 en na 1989 --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- Themes, motives --- bedrijfseconomie, reclame, algemeen --- grafische vormgeving, reclame, verzameling --- 766:659.12 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Concept and design in advertising --- 766 <43> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Duitsland voor 1945 en na 1989 --- 659.12 Concept and design in advertising --- Thèmes, motifs --- 369.4 --- WERBUNG --- DEUTSCHLAND --- GESCHICHTE --- 20. JAHRHUNDERT --- 1945-1989
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