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Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become “visually literate,” Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see.

Mass communications --- Semiotics --- 316.772.22 --- 77.01 --- #SBIB:309H526 --- 905.2 --- beeldtaal --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Fotografie--Semiotiek van de fotografie. Theorie --- Psychologie van de audiovisuele boodschap --- cultuurfilosofie, -psychologie en -sociologie --- Visual communication --- Visual literacy --- Psychological aspects. --- 77.01 Fotografie--Semiotiek van de fotografie. Theorie --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Psychological aspects --- Literacy, Visual --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication