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Brand, Chris.

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Advertising --- Brand choice. --- Corporate image. --- Brand name products.

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Marketing --- Brand name products --- Branding (Marketing) --- New products --- Organizational effectiveness --- Product management --- 658.81 --- Brand management --- Management, Product --- Management --- Organization --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Trademarks --- Sales organization --- Brand name products. --- New products. --- Organizational effectiveness. --- Product management. --- Branding (Marketing). --- 658.81 Sales organization --- Advertising

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We poetsen met Colgate, scheren met Gillette, dragen Levi's en Lacoste, Bata en Benetton. Waar we niet bij stilstaan is dat al deze merken de namen van hun ontwerpers dragen. Dat er een hele familie Mars rondloopt, of dat fastfood gigant McDonald's daadwerkelijk door de gebroeders McDonald is gesticht, zullen slecht weinigen zich realiseren. Marcel Grauls is geïntrigeerd door de mens achter de merknaam, over wie je vreemd genoeg weinig zult vinden in een encyclopedie of op internet. In De kroon op het merk doet hij verslag van zijn vondsten. Het gaat de auteur daarbij niet om fusies en winstcijfers - al komen ze zijdelings aan bod - maar om de levensverhalen van dertig opmerkelijke mensen. Van Bacardi tot Wedgwood, van Bic tot Tupperware, het zijn allemaal personen.(Bron: covertekst)

Product strategy --- Merkbeleid --- Reclame --- Merken --- Geschiedenis --- Brand name products --- Businesspeople --- Entrepreneurship --- E090235.jpg --- Merken ; geschiedenis --- Uitvinders --- 369.4 --- benetton --- merken --- reclame --- tupperware --- Wedgwood --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- History --- bedrijfseconomie, reclame, algemeen --- Merk --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum

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Consumer satisfaction --- Marketing research --- Evaluation --- Handbooks, manuals, etc. --- Customer satisfaction --- Satisfaction --- Brand loyalty --- Customer loyalty --- Evaluation&delete& --- Handbooks, manuals, etc --- Consumer satisfaction - Evaluation - Handbooks, manuals, etc. --- Marketing research - Handbooks, manuals, etc.