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book (2)


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English (2)


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1997 (2)

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Advertising research : theory and practice
Author:
ISBN: 0132218135 Year: 1997 Publisher: Upper Saddle River Prentice Hall/PTR

Measuring advertising effectiveness
Author:
ISBN: 0805819010 Year: 1997 Volume: *1 Publisher: Mahwah, NJ London Lawrence Erlbaum Associates

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