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1997 (6)

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Technologie culinaire 1ère année: Personnel - Equipements - Matériel - Hygiène et sécurité
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ISBN: 2857081774 Year: 1997 Publisher: Paris BPI

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restaurant --- Technologie

Managing wine and wine sales
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ISBN: 0412721902 9780412721908 Year: 1997 Publisher: London: International Thomson,

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Book
Lekker onderweg door Franrijk
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Year: 1997 Publisher: Z.p. Continental Publishing

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Book
Selling 'em by the sack : White Castle and the creation of American food
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ISBN: 0814744524 0585434662 Year: 1997 Publisher: New York : New York University Press,

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In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling ‘em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack." The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating.


Periodical
Journal of hospitality & tourism research : the professional journal of the Council on Hotel, Restaurant and Institutional Education.
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ISSN: 10963480 15577554 Year: 1997 Publisher: [Thousand Oaks, Calif)] : [SAGE Publications]


Periodical
Journal of hospitality & tourism education.
Authors: ---
ISSN: 23256540 Year: 1997 Publisher: Washington, DC : [Philadelphia, PA] : The International Council on Hotel, Restaurant, and Institutional Education, Taylor & Francis Group

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