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Contents -------- 1. AC&P and marketing objectives 2. Target audience action objectives 3. Communication objectives and positioning 4. Creative strategy 5. Integrated communications strategy 6. Media strategy 7. Advertising research and evaluation

Adverteren. --- Marketing. --- Marketingcommunicatie. --- Marketingplan. --- Reclame en media. --- Reclame. --- Trade marketing.

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Social change --- Bedrijfsbeheer --- Business administration --- Business entreprises--Management --- Concessies (Kleinhandel) --- Concessions (Commerce de détail) --- Concessions commerciales --- Consommation (Economie politique) --- Consumer goods Marketing --- Consumptie (Economie) --- Consumption (Economics) --- Corporations--Management --- Domestic marketing --- Efficience industrielle --- Entreprises--Gestion --- Franchisage --- Franchise (Commerce de détail) --- Franchises [Retail ] --- Franchises [Retail trade ] --- Franchises commerciales --- Franchiseurs --- Franchising --- Gestion d'entreprise --- Industrial administration --- Industrial efficiency --- Industrial management --- Industrieel productievermogen --- Industriële efficiëntie --- Industriële opbrengst --- Management [Industrial ] --- Marketing --- Marketing domestique --- Rationalization of industry --- Retail franchises --- Retail marketing --- Retail trade Marketing --- Scientific management --- Verbruik (Economie) --- Franchises (Retail trade) --- Marketing. --- Retail trade --- Industrial efficiency. --- Social aspects. --- McDonald's Corporation --- Influence. --- 316.3:316.7 --- 316.32 --- #SBIB:309H040 --- #SBIB:AANKOOP --- #SBIB:316.7C170 --- Dialectiek tussen sociale structuur en sociale cultuur --- Globale samenlevingsvormen --- Populaire cultuur algemeen --- Cultuursociologie: culturele groei, vooruitgang, stagnatie, technologische verandering, cultuurbewegingen --- Industrial management. --- Consumption (Economics). --- Franchises (Retail trade). --- 316.32 Globale samenlevingsvormen --- 316.3:316.7 Dialectiek tussen sociale structuur en sociale cultuur --- Retail industry --- Retailing --- Commerce --- Shopping centers --- Wholesale trade --- Consumer goods --- Aftermarkets --- Selling --- Business enterprises --- Business management --- Corporate management --- Corporations --- Management, Industrial --- Management --- Business --- Industrial organization --- Efficiency, Industrial --- Franchises, Retail --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Social aspects --- McDonald's System, Inc. --- McDonald's (Firm : U.S.) --- Mac Donald (Firm : U.S.) --- Mac Do (Firm : U.S.) --- United States --- Sociological aspects --- Americanization --- Retail trade - Social aspects.