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Film
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ISBN: 0789006154 Year: 1999 Publisher: New York The Haworth Press
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Reclame --- Internationale reclame --- Grafische vormgeving --- Praktijk --- Reclame-onderzoek --- Reclame-praktijk
Book
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Reclame --- Reclamecampagne --- Effectiviteit --- Reclame-effectiviteit
ISBN: 0684866005 Year: 1999 Publisher: New York Touchstone
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Reclame --- Vrouw --- Reclame-onderzoek --- Reclamecampagne --- Emotie --- Reclamepsychologie
ISBN: 0471350265 Year: 1999 Publisher: New York Wiley
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Reclame --- Reclamebureau --- Casestudy --- Praktijk --- Reclame-praktijk
Digital
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Autosector --- Reclamecampagne --- Reclame --- Praktijk --- Reclame-praktijk
Audio
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Reclame --- Reclamespot --- Praktijk --- Radio --- Radioreclame --- Reclame-praktijk
Book
ISBN: 9090129480 Year: 1999 Publisher: Z.p. Cekay en Kirschner BV
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Reclame --- Praktijk --- Reclamebureau --- Geschiedenis --- Reclame-praktijk
Book
ISBN: 9080376183 Year: 1999 Publisher: Amsterdam SWOCC : Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
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Reclame --- Merk --- Merkbeleid --- Marketingmodel --- Praktijk --- Reclame-praktijk
Book
ISBN: 9080376175 Year: 1999 Publisher: Amsterdam SWOCC : Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
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Reclame --- Merktrouw --- Merkwaarde --- Positionering --- Effectiviteit --- Reclame-effectiviteit
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