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Neben dem Aufbau einer starken Arbeitgebermarke zur Gewinnung und Bindung von Arbeitskräften stellt die Erfolgskontrolle im Rahmen der Markenführung eine notwendige Bedingung für eine effiziente Markensteuerung dar. Da bislang jedoch weder in der Praxis noch in der Theorie Ansatzpunkte zur Bewertung und Steuerung von Arbeitgebermarken existieren, zeigt Özlem Yavuz, wie die Stärke einer Arbeitgebermarke erfasst und – im positiven Sinne – beeinflusst werden kann. Sie entwickelt ein Modell zur Messung der Markenstärke einer Arbeitgebermarke, welches deren Determinanten erkennbar und steuerbar macht.

Information technology. --- Business—Data processing. --- IT in Business. --- Astronautics.

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This Handbook is about methods, tools and examples of how to architect an enterprise through considering all life cycle aspects of Enterprise Entities (such as individual enterprises, enterprise networks, virtual enterprises, projects and other complex systems including a mixture of automated and human processes). The book is based on ISO15704:2000, or the GERAM Framework (Generalised Enterprise Reference Architecture and Methodology) that generalises the requirements of Enterprise Reference Architectures. Various Architecture Frameworks (PERA, CIMOSA, Grai-GIM, Zachman, C4ISR/DoDAF) are shown in light of GERAM to allow a deeper understanding of their contributions and therefore their correct and knowledgeable use. The handbook addresses a wide variety of audience, and covers methods and tools necessary to design or redesign enterprises, as well as to structure the implementation into manageable projects. .

Business policy --- 681.3*J --- Computer applications --- Management information systems --- System design --- 681.3*J Computer applications --- Design, System --- Systems design --- Electronic data processing --- System analysis --- Architecture, Computer. --- Information technology. --- Business—Data processing. --- Application software. --- Management. --- Computer System Implementation. --- IT in Business. --- Information Systems Applications (incl. Internet). --- Administration --- Industrial relations --- Organization --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Architecture, Computer

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Programming --- Computer architecture. Operating systems --- System design --- Computer architecture --- Application software --- -Business --- -681.3*J --- -681.3 --- Applicatiesoftware : ontwikkeling --- Computerarchitectuur --- Systeemontwerp --- 005.1 --- Trade --- Economics --- Management --- Commerce --- Industrial management --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Architecture, Computer --- Design, System --- Systems design --- Electronic data processing --- System analysis --- Development --- Data processing --- Computer applications --- Business --- Computer architecture. --- System design. --- Development. --- Data processing. --- 681.3*J Computer applications --- 681.3 --- 681.3*J --- Development of application software --- System Design --- Application software - Development --- Business - Data processing

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This book constitutes the refereed proceedings of the 20th British National Conference on Databases, BNCOD 20, held in Coventry, UK, in July 2003. The 20 revised full papers presented together with abstracts of 2 invited talks were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on XML and semi-structured data; performance in searching and mining; transformation, integration, and extension; events and transactions; and personalization and the Web.

Database management --- Computer Science --- Engineering & Applied Sciences --- Computer science. --- Information technology. --- Business --- Data structures (Computer science). --- Database management. --- Information storage and retrieval. --- Computer Science. --- Data Structures, Cryptology and Information Theory. --- Database Management. --- Information Storage and Retrieval. --- Information Systems Applications (incl. Internet). --- IT in Business. --- Data processing. --- Data base management --- Data services (Database management) --- Database management services --- DBMS (Computer science) --- Generalized data management systems --- Services, Database management --- Systems, Database management --- Systems, Generalized database management --- Electronic data processing --- Information structures (Computer science) --- Structures, Data (Computer science) --- Structures, Information (Computer science) --- File organization (Computer science) --- Abstract data types (Computer science) --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Informatics --- Science --- Data structures (Computer scienc. --- Information storage and retrieva. --- Data Structures and Information Theory. --- Information storage and retrieval systems. --- Application software. --- Business—Data processing. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software

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After some time of early experience Web Services are moving themselves from a new highly fragmented technology to a piece of nowadays infrastructures which promise to address various current challenges. These include especially classical issues of integration and data in a heterogeneous environment. The Web Service technology provides an open and technology-agnostic interface, and furthermore propels new usage paradigms in distributed computing infrastructures like Grid Services. Successful adoption of Web Service technology relies on the de?nition of interoperable architectural building blocks which can be integrated in existing softwarearchitectures,likeJ2EEorCORBAheritage. Interoperabilitywillsurely proveitselfasthecriticalsuccessfactoroftheWebServiceproliferation. Inorder to accomplish these interoperability various standardization bodies such as the W3C, UN or OASIS founded activities to create speci?cations and products implementing these building blocks. As the sister event of the First International Conference on Web Services (ICWS 2003), which was held in Las Vegas, June 23 - 26, USA, has proven to be an excellent catalyst for research and collaboration, the 2003 International C- ference on Web Services - Europe (ICWS-Europe 2003) is expected to continue this trend. The topics of papers collected in this proceedings volume ranges from issues like modeling, development, deployment, publishing, as well as discovery, composition and collaboration, plus monitoring and analytical control. Addit- nal contributions summarize some research and development challenges of bu- ding Web Service solutions. Especially, some contributions present an emerging research direction, namely, Web Services collaboration. Moreover, some major research activities associated with facilitating extended business collaboration using Web services and semantic annotation are also covered.

World Wide Web --- Web databases --- Telecommunications --- Electrical & Computer Engineering --- Engineering & Applied Sciences --- Popular works. --- Information technology. --- Business --- Computer communication systems. --- Software engineering. --- Computers and civilization. --- Computer science. --- Popular Science. --- Popular Computer Science. --- Information Systems Applications (incl. Internet). --- Computer Communication Networks. --- Software Engineering. --- Computers and Society. --- IT in Business. --- Data processing. --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Informatics --- Science --- Computer software engineering --- Engineering --- Application software. --- Business—Data processing. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Civilization and computers --- Civilization --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Distributed processing