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Commercial products --- Italian language --- Names --- Etymology --- Names.

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Commercial products --- Commercial products. --- Grondstoffen. --- Trade theory --- International economic relations --- UNCTAD --- #ANTIL0304 --- Commodity exchanges --- Yearbooks

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A toolbox for accessing federal laboratory innovations and financing the acquisition of new technologies with corporate equity, this book is also a guide to understanding the expertise of specific government laboratories. Entrepreneurs can rapidly accelerate the growth of their companies and become more competitive by acquiring federal laboratory innovations. This book is an indispensable resource for those who want access to the latest breakthrough technologies, most of which can be traced to universities and federally funded laboratories. These taxpayer-funded idea factories can and should b

Technology transfer --- Technology and state --- Technological innovations --- Commercial products --- Laboratories --- Entrepreneurship --- Economic aspects

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Luxuries --- Social aspects. --- Marketing. --- CDL --- 391 --- Luxury goods --- Luxury services --- Marketing --- Social aspects --- Commercial products --- Luxuries - Social aspects. --- Luxuries - Marketing.

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Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

Brand name products. --- Branding (Marketing) --- Brand name products --- Management. --- Forecasting. --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Marketing --- Business names --- Commercial products --- Trademarks --- Advertising