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"Building on the works of Theodor Adorno and Walter Benjamin, Capitalizing on Culture presents an exploration of critical theory in a cultural landscape dominated by capital. Despite the increasing prevalence of commodification as a dominant factor in the production, promotion, and consumption of most forms of mass culture, many in the cultural studies field have failed to engage systematically either with culture as commodity or with critical theory. Shane Gunster corrects that oversight, providing attentive readings of Adorno's and Benjamin's works in order to generate a complex, non-reductive theory of human experience that attends to the opportunities and dangers arising from the confluence of culture and economics." "Gunster juxtaposes Benjamin's thoughts on memory, experience, and capitalism with Adorno's critique of mass culture and modern aesthetics to illuminate the key position that the commodity form plays in each thinker's work and to invigorate the dialectical complexity their writings acquire when considered together. This blending of perspectives in subsequently used to ground a theoretical interrogation of the comparative failure of cultural studies to engage substantively with the effect of commodification upon cultural practices. As a result, Capitalizing on Culture offers a fresh examination of critical theory that will be valuable to scholars studying the intersection of culture and capitalism."--Jacket.

Popular culture --- Cultural studies --- Economic aspects. --- Study and teaching. --- Adorno, Theodor W., --- Benjamin, Walter, --- Benjamin, W. --- Adorno, Theodor W. --- Wiesengrund, Theodor, --- Wiesengrund-Adorno, Theodor, --- Adorno, Teodor V., --- Adorŭno, --- אדורנו, תאודור --- אדורנו, ת. ו. --- Adorno, Th. W. --- Benjamin, Walter --- Holz, Detlef, --- Banyaming, --- Benʼyamin, Varutā, --- Peñcamin̲, Vālṭṭar, --- Binyamin, Ṿalṭer, --- בנימין, ולטר --- בנימין, ולטר, --- ולטר, בנימין, --- Penyamin, Palt'ŏ, --- 벤야민 발터,

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Antonio Gramsci and his concept of hegemony have permeated social and political theory, cultural studies, education studies, literary criticism, international relations, and post-colonial theory. The centrality of language and linguistics to Gramsci's thought, however, has been wholly neglected. In Gramsci's Politics of Language, Peter Ives argues that a university education in linguistics and a preoccupation with Italian language politics were integral to the theorist's thought. Ives explores how the combination of Marxism and linguistics produced a unique and intellectually powerful approach to social and political analysis.To explicate Gramsci's writings on language, Ives compares them with other Marxist approaches to language, including those of the Bakhtin Circle, Walter Benjamin, and the Frankfurt School, including Jürgen Habermas. From these comparisons, Ives elucidates the implications of Gramsci's writings, which, he argues, retained the explanatory power of the semiotic and dialogic insights of Bakhtin and the critical perspective of the Frankfurt School, while at the same time foreshadowing the key problems with both approaches that post-structuralist critiques would later reveal. Gramsci's Politics of Language fills a crucial gap in scholarship, linking Gramsci's writings to current debates in social theory and providing a framework for a thoroughly historical-materialist approach to language.

82:32 --- 82:32 Literatuur en politiek --- Literatuur en politiek --- Communism and linguistics. --- Gramsci, Antonio, --- Bakhtin, M. M. --- Et la science politique. --- Et la linguistique. --- Amis et relations. --- Linguistics and communism --- Bachtin, Michail, --- Bachtin, Michail M., --- Baxtin, Mixail Mixailovič, --- Bakhtine, Mikhaïl, --- Bajtin, Mijail, --- Bakhtin, Mikhail Mikhaĭlovich --- Bakhtin, Mikhail Mikhaĭlovich, --- Bahŭchʻin, --- Bahtyin, M. M. --- Bahtyin, Mihail Mihajlovics, --- Bahtin, M. M., --- Bachtinas, M. --- Bachtinas, Michailas, --- Бахтин, М. М. --- Bahtin, Mihail, --- Bakhtin, Mikhail, --- Бахтин, Михаил Михайлович, --- Gramshi, Antonio, --- Gramši, Antonije, --- Gramshi, A. --- Gramši, Antonio, --- Gkramsi, Antonio, --- גרמשי, אנטוניו, --- École de Francfort (Sociologie). --- Frankfurt school of sociology. --- Critical theory (Sociology) --- Frankfurt school --- Frankfurt sociologists --- Benjamin, Walter, --- Benjamin, W. --- Contributions in political science. --- Knowledge --- Linguistics. --- Friends and associates. --- Schools of sociology --- Critical theory --- Marxian school of sociology --- Linguistics --- Gramshi, Antonio --- Gramši, Antonije --- Gramši, Antonio --- Gkramsi, Antonio --- Benjamin, Walter --- Holz, Detlef, --- Banyaming, --- Benʼyamin, Varutā, --- Peñcamin̲, Vālṭṭar, --- Binyamin, Ṿalṭer, --- בנימין, ולטר --- בנימין, ולטר, --- ולטר, בנימין, --- Penyamin, Palt'ŏ, --- 벤야민 발터, --- Bakhtin, Mikhayil, --- Gramsci, Antonio, - 1891-1937 - Knowledge - Linguistics. --- Bakhtin, M. M. - (Mikhail Mikhaĭlovich), - 1895-1975 - Friends and associates. --- Benjamin, Walter, - 1892-1940 --- Gramsci, Antonio, - 1891-1937 - Et la science politique. --- Gramsci, Antonio, - 1891-1937 - Et la linguistique. --- Bakhtin, M. M. - (Mikhail Mikhaĭlovich), - 1895-1975 - Amis et relations. --- Gramsci, Antonio, - 1891-1937 --- Bakhtin, M. M. - (Mikhail Mikhaĭlovich), - 1895-1975