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image de marque --- ville --- développement régional --- région --- comportement du consommateur --- image de marque --- image de marque
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Aliment de régime --- Dietetic foods --- Développement de produit --- product development --- Étiquetage des produits --- product labelling --- Comportement du consommateur --- Consumer behaviour --- Protection du consommateur --- consumer protection --- Circuit de commercialisation --- Marketing channels
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As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.
Consumer behavior. --- Market segmentation. --- Marketing --- #SBIB:309H2812 --- #SBIB:316.7C140 --- #SBIB:39A4 --- Niche marketing --- Segmented market --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Social aspects. --- Marketing, consumentengedrag, consumentisme --- Cultuursociologie: cultuur en globale samenlevingen --- Toegepaste antropologie --- Consumer behavior --- Market segmentation --- Social aspects --- comportement du consommateur --- marketing
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Facteur de production --- production factors --- Ananas (fruits) --- Pineapples --- Concurrence économique --- economic competition --- Fonction de consommation --- Consumption functions --- Propriétaire foncier --- landowners --- Population rurale --- Rural population --- Association d'agriculteurs --- Farmers associations --- Agriculture de transition --- Transitional farming --- Comportement du consommateur --- Consumer behaviour --- Circuit de commercialisation --- Marketing channels --- Information sur le marché --- market intelligence --- Commerce intérieur --- Domestic trade --- Commerce extérieur --- Foreign trade --- Participation sociale --- Social participation --- Côte d'Ivoire --- Cote d'Ivoire --- 634.774 --- 631.11 <666.8> --- 338.439 --- 339 VOEDSEL. LEVENSMIDDELEN --- Pineapple. Ananas comosus or sativa --- Farms, farm properties and farming systems--Ivoorkust --- Economie van de voedselproductie. Economie van de voedingsindustrie. --- Handel. Internationale economische betrekkingen. Wereldeconomie --binnenlandse als buitenlandse handel--VOEDSEL. LEVENSMIDDELEN --- Theses --- 338.439 Economie van de voedselproductie. Economie van de voedingsindustrie. --- 631.11 <666.8> Farms, farm properties and farming systems--Ivoorkust --- 634.774 Pineapple. Ananas comosus or sativa --- Cote d'Ivoire. --- Economie van de voedselproductie. Economie van de voedingsindustrie
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