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Marketingcommunicatie --- Communicatieplan --- Marktonderzoek --- Communicatiestrategie

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Positionering --- Merkbeleid --- Gezondheidssector --- Crisiscommunicatie --- Marktonderzoek --- Reclame

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Sociology of culture --- Product strategy --- Advertising. Public relations --- Manufacturing technologies --- trends --- mode --- merkimago --- marktonderzoek

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The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again.

Industrieel ontwerpen. --- Marketing. --- Applied marketing --- marketing --- Art --- designers --- purchasing --- Marketing --- Marketing van diensten --- Marketingstrategieën --- Marketingplanning --- Klantgericht ondernemen --- Designbureaus --- Grafische vormgeving --- 369.1 --- consumentengedrag --- marketingomgeving --- marktonderzoek --- ontwerpbureaus --- marketing - marktonderzoek - marktanalyse --- Marketingstrategie --- Designbureau --- Financiewezen

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InhoudsopgaveDeel 1: Inleidende begrippen en methodologische overwegingen1 Marktonderzoek2 Goed marktonderzoek3 Onderzoeksplan4 De probleemstellingDeel 2: Gegevensverzameling5 Secundaire gegevens6 Steekproeftrekking7 Ondervragen van bevoorrechte getuigen - Kwalitatief onderzoek8 Basisvormen van gegevensverzameling: observatie en ondervraging9 Opstellen van vragenlijsten10 SchaalmetingDeel 3: Gegevensanalyse11 Univariate analysemethoden - Statistische toetsen12 Analyse van kruistabellen13 Variantie-analyse14 Correlatie- en regressie-analyse15 Logistische regressie16 Exploratieve factoranalyse17 Clusteranalyse18 Rapporteren en presenterenDeel 4: Toepassingen19 Marktsegmentatie20 Marktonderzoek voor nieuwe producten21 Marktonderzoek voor prijsbeslissingen22 Communicatie-onderzoek23 Databankgebaseerd onderzoek voor Customer Relationship Management24 Meten van klantentevredenheid

marktonderzoek --- Market research --- Social Sciences and Humanities. Marketing --- Marketing Research --- 658.8.012.1 --- #KVHA:Marketing --- #KVHB:Marketing --- 658.83 --- 658.8:005.52 --- enquêtetechnieken --- marketing --- Marktonderzoek --- sociaal onderzoek --- steekproefsystemen --- case studies --- dataverwerking --- informatie, zoekmethode --- kwantitatieve methoden --- marketing research --- marketingonderzoek --- steekproeftechnieken --- Marketing --- 658.8.012.1 Market research, surveys etc. --- Market research, surveys etc. --- 301.08 --- Marketing Research. --- Market research, surveys etc