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Public opinion polls --- Public opinion --- Public opinion. --- Public opinion polls. --- United States.

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Public opinion polls --- Political science --- Sondages d'opinion --- Science politique --- Public opinion --- Opinion publique --- Political aspects. --- Public opinion polls - Political aspects.

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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930's and '40's. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.

Motion picture audiences --- Research --- History --- Gallup, George, --- Public opinion polls --- Motion pictures --- Marketing research. --- History. --- Marketing.

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Food industry and trade --- Beverages --- Market surveys --- Beverages. --- Food industry and trade. --- Market surveys. --- Australasia. --- East Asia. --- Southeast Asia. --- Retail trading areas --- Advertising --- Consumption (Economics) --- Economic surveys --- Marketing research --- Advertising campaigns --- Consumer behavior --- Public opinion polls --- Food preparation --- Food preparation industry --- Food processing --- Food processing industry --- Food trade --- Agricultural processing industries --- Processed foods --- Drinks --- Potable liquids --- Potables --- Food --- Liquids --- Surveys --- Asia, Southeast --- Asia, Southeastern --- South East Asia --- Southeastern Asia --- Asia, East --- Asia, Eastern --- East --- Eastern Asia --- Far East --- Asia --- Food technology --- Processing

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The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies? A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Marketing research --- Market surveys --- Online databases. --- Internet. --- Computer network resources. --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- On-line databases --- Online data bases --- Databases --- Online information services --- Retail trading areas --- Advertising --- Consumption (Economics) --- Economic surveys --- Advertising campaigns --- Consumer behavior --- Public opinion polls --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Surveys --- Marketing. --- Information technology. --- Social sciences. --- IT in Business. --- Social Sciences, general. --- Sociology, general. --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business—Data processing. --- Sociology. --- Social theory --- Social sciences