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#SBIB:309H2812 --- #SBIB:309H1713 --- CRM --- Internet --- consumentengedrag --- electronic commerce --- informatietechnologie --- marketing --- marketingstrategie --- Marketing, consumentengedrag, consumentisme --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Internetmarketing --- Internetmarketing. --- Internet marketing --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- cyber-marketing --- comportement du consommateur --- relations entreprise-clientele