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Community Medicine. --- Medicine, Community --- Public health --- Public health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation
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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Medical care --- Marketing. --- Practice of medicine. --- Public Health. --- Health Administration. --- Medical practice --- Practice of medicine --- Physician practice acquisitions --- Public health. --- Health administration. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation
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Community Health Care’s O-Process for Evaluation Fannie Fonseca-Becker, MPH, Dr.PH, Johns Hopkins University Bloomberg School of Public Health Amy L. Boore, MPH, PhD, Johns Hopkins University Bloomberg School of Public Health With so much competition for funding, nonprofit and community health care organizations have a pressing need to demonstrate their effectiveness in serving the public, and to communicate those findings with greater transparency. Community Health Care’s O-Process for Evaluation offers step-by-step assistance in achieving these goals, from determining areas for assessment to disseminating the results. The steps—observe the program’s needs, operationalize the evaluation plan, obtain and organize reliable data, and report on outputs and outcomes—can be conducted in-house or adapted for use with outsiders, laying a solid foundation for a cycle of continuous evaluation and continued improvement for long-term sustainability. The O-Process method offers expert guidance, decision by decision: Assessment essentials: matching the type of evaluation to a program’s needs. Planning and follow-through: goals, objectives, methodologies, team-building. Data collection: qualitative versus quantitative methods. The basics of data analysis and interpretation. Presenting findings: from creating graphs to targeting the audience. PLUS a kit of reproducible data collection tools and worksheets. Administrators in community health care face a variety of concerns: ensuring that objectives are met, making the best use of funds and staff, and communicating the validity of their programs. With the support of Community Health Care’s O-Process for Evaluation, more time is available for their most important job: providing health care to the underserved.
Community health services --- Evaluation. --- Neighborhood health centers --- Public health --- Regional medical programs --- Practice of medicine. --- Public Health. --- Health Administration. --- Medical practice --- Practice of medicine --- Physician practice acquisitions --- Public health. --- Health administration. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation
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The Encyclopedia of Public Health presents the most important definitions, principles and general perspectives of public health, written by experts of the different fields. The work includes more than 2,500 entries in alphabetical order. Entries comprise review-style articles (synopses), detailed essays and short definitions. Extensive cross referencing and hyperlinking offers an easy to use web of knowledge in Public Health. Solidly structured and inclusive, this two-volume reference is an invaluable tool for clinical scientists and practitioners in academia, health care and industry, as well as students and teachers.
Public health --- Health --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Sanitary affairs --- Social hygiene --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Medicine. --- Public Health. --- Medicine/Public Health, general. --- Clinical sciences --- Medical profession --- Human biology --- Life sciences --- Medical sciences --- Pathology --- Physicians --- Health Workforce --- Public health. --- Public health administration. --- Medical policy. --- Research.
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This 26th volume in the Research in Economic Anthropology series differs in two main ways from all those that have come before. For one, it is the first REA volume to focus exclusively on the issue of health. In addition, it is not as concerned overall with economic or social theory, or with economic reasoning and action, as other volumes have been. Rather, it concentrates on the identification and analysis of important economic factors in the production of health and wellness. This volume consists of ten original anthropological papers that explore the general theme of the economics of health and wellness in a variety of ways. Some of these papers are more strongly ethnographic in nature, relying wholly on qualitative data derived from participant-observer methods at which ethnographers excel. Other papers successfully blend such information with quantitative data drawn from surveys, questionnaires, and even from biological samples.All papers, however, are grounded in empirical methods and based on data drawn from the personal investigations of the authors. Subjects and geographic areas represented in the volume are: Lakota residents of the Pine Ridge Indian Reservation in South Dakota, USA; rural people of Bangladesh; mental health care facilities and systems in Texas, USA; unsuccessful rural-urban migrants in Botswana, Southern Africa; loggers in British Columbia, Canada; municipal bus drivers in San Francisco, California; poor residents of Puebla, Mexico; slum dwellers of Lima, Peru; female victims of domestic abuse in Northern Vietnam; and, followers of Tibetan Buddhism in France. It features original articles written by experts in their fields. It is international in its scope.
Public health --- Medical anthropology. --- Medical care --- Medicine --- Anthropology --- Medical anthropology --- Anthropological aspects. --- Anthropological aspects --- Business & Economics --- Social Science --- Health economics. --- Health --- Medical economics. --- Economics --- General. --- Social aspects. --- Cross-cultural studies. --- Economics, Medical --- Health economics --- Hygiene --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Economic aspects
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In 1983, the first patient classification system to be used on a national basis, the Diagnosis Relate Groups (DRGs), was adopted as part of the Prospective Payment System in the United States. This system caught the attention of health policy makers in other countries, and a number of them began to implement similar approaches. What motivated them to adopt these systems? What similarities and differences were there among their experiences in implementing these systems? What can we learn about introducing change into national health systems by comparing their experiences? The Globalization of Managerial Innovation in Health Care answers these and other questions by examining patient classification systems in fifteen different countries throughout the world. The result is a remarkable collection of case studies of how change can be introduced effectively into national health systems as well as a careful synthesis of what can be learned from them.
Diagnosis related groups --- Public health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Case mix --- Casemix --- Clinical coding --- Diagnostic related groups --- DRGs (Medical care) --- Groups, Diagnosis related --- Hospital patients --- Hospitals --- Classification --- Prospective payment --- Business, Economy and Management --- Business Management
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Poker websites. State lotteries. Sports betting. As gambling outlets become easier to find, more—and younger—people are risking their finances, family lives, and health. In the Pursuit of Winning brings together an international panel of 35 experts to present theoretical, clinical, sociological, historical, and spiritual perspectives on problem gambling, and test popular addiction and disease models in the field. Early chapters examine the general psychology of gambling, before moving on to the irrational ideas associated with compulsive wagering, from belief in luck to illusions of control. The seven chapters in the second half are devoted to evidence-based interventions from a variety of clinical orientations. Case examples, Q&A sections, and a glossary add extra readability to the coverage. Among the highlights: The genesis of gambling: human nature or social learning? Potential relationships between individual factors—including temperament, coping skills, and specific clinical syndromes—and problem gambling. Beyond the house edge: the view from economics and marketing. Cognitive-behavioral, transpersonal, and anger-management interventions for pathological gambling. Guidelines for developmentally appropriate treatment of gambling problems in youth. Cogent reviews of Gamblers Anonymous, telephone/online counseling, and the emerging science of pharmacology in gambling treatment. For addiction counselors, psychiatrists, health psychologists, clinical social workers, and researchers in behavioral medicine, here are solid insights into an underrecognized client population. Its balance of accessibility and scientific rigor make In the Pursuit of Winning an ideal textbook for applied and graduate programs in addiction counseling and health psychology.
Compulsive gambling. --- Compulsive gambling --- Treatment. --- Pathological gambling --- Problem gambling --- Compulsive behavior --- Gambling --- Impulse control disorders --- Psychology, clinical. --- Health Psychology. --- Public Health. --- Clinical psychology. --- Psychiatry --- Psychology, Applied --- Psychological tests --- Health psychology. --- Public health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Health psychology --- Health psychology, Clinical --- Psychology, Clinical health --- Psychology, Health --- Salutogenesis --- Clinical psychology --- Medicine and psychology
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Hygiene --- Medical policy --- Public health --- History --- Germany. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Sanitary affairs --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Health care policy --- Health policy --- Medical care --- Medicine and state --- Policy, Medical --- Public health policy --- State and medicine --- Science and state --- Social policy --- Body care --- Cleanliness --- Human body --- Personal body care --- Personal cleanliness --- Personal hygiene --- Government policy --- Care and hygiene
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All aspects of ophthalmic trauma from the lid to the optic nerve of both mechanical and nonmechanical trauma are covered in this unique book. The focus is on practical issues and incorporates cutting-edge approaches, such as temporary keratosprosthesis, artificial iris diaphragm, and prophylactic retinectomy. This book explains and answers not simply the “when”, the “what”, and the “how”, but also the “why” questions. The information is based on epidemiologic and clinical data from evaluation to management. All chapters are written using the standardized ocular traumatology terminology. The user-friendly format, including many tables, flowcharts and illustrations, allows the reader to quickly find the information they are looking for. Written by a well-known expert in the field, this concise pocketbook provides clinically useful information that will be of great help to the attending ophthalmologists and emergency room physicians in the decision-making process. The book has practical recommendations for all who see patients with eye injuries.
Eye --- Wounds and injuries. --- Surgery. --- Ophthalmic surgery --- Ophthalmologic emergencies --- Ophthalmology. --- Emergency medicine. --- Medicine. --- Epidemiology. --- Emergency Medicine. --- Medicine/Public Health, general. --- Public Health. --- Diseases --- Public health --- Clinical sciences --- Medical profession --- Human biology --- Life sciences --- Medical sciences --- Pathology --- Physicians --- Medicine, Emergency --- Medicine --- Critical care medicine --- Disaster medicine --- Medical emergencies --- Health Workforce --- Public health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation
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This volume contains papers dealing with macro-level system issues and micro-level issues involving provision of health care as related to major health problems or population health concerns. In the first chapter, the topic of population health is reviewed and examined, looking at relationships between social structure, including socioeconomic status, and health. A number of papers examine social, demographic and structural problems, and a wide variety of major health problems including chronic illnesses, mental illness, serious acute health problems, and disabilities that require health care. Some of the specific health problems covered include major chronic health problems such as coronary heart diseases and arthritis, as well as HIV/AIDs and other sexually transmitted diseases, obesity and how to deal with obesity, mental health concerns, poverty, homelessness and health care problems with a focus on urban contexts within the United States.The last two papers in the volume extend the focus to look at more international concerns. One paper focuses on urban slum prevalence as a key factor in shaping population level rates of social well being in developing countries, and another on medical tourism. This volume includes papers that focus on the perspectives of patients, providers, and also the relevant links with health policy.
Medical care. --- Public health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Sanitary affairs --- Social hygiene --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Public health --- Health systems & services. --- Medical --- Health Care Delivery.
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