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ISBN: 9780820495002 9780820495019 082049500X Year: 2008 Volume: 16 Publisher: New York Lang
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Mass media and culture --- Piracy (Copyright) --- S11/1400 --- Unauthorized reproduction of copyrighted material --- Copyright infringement --- Culture and mass media --- Culture --- China: Social sciences--Mass media: general --- Mass media and culture - China --- Piracy (Copyright) - China
ISBN: 0674026802 0674044827 9780674026803 9780674044821 0674047087 9780674047082 0674268237 Year: 2008 Publisher: Cambridge, Mass. Harvard University Press
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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Advertising --- Marketing --- Brand name products --- Business and Management. --- Commerce --- Business & Economics --- S10/0595 --- S10/0585 --- S11/1400 --- China: Economics, industry and commerce--Advertising --- China: Economics, industry and commerce--Marketing (including consumption) --- China: Social sciences--Mass media: general --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books
ISBN: 9780742556409 0742556409 9780742556416 0742556417 Year: 2008 Publisher: Lanham Rowman & Littlefield
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Olympics --- Political aspects --- Olympic Games --- S18/0300 --- S11/1400 --- S11/0730 --- S06/0224 --- 796.032 --- 796.032.2 --- 39:796 --- 316.7:796 --- China: Music and sports--Sports (incl. acrobatics) --- China: Social sciences--Mass media: general --- China: Social sciences--Women: since 1949 --- China: Politics and government--People's Republic: central government: since 1976 --- Olympische gedachte. Olympische beweging --- Olympische spelen --- Culturele antropologie van sport en spel. Volkssporten --- Sociologie van de sport --- 316.7:796 Sociologie van de sport --- 39:796 Culturele antropologie van sport en spel. Volkssporten --- 796.032.2 Olympische spelen --- 796.032 Olympische gedachte. Olympische beweging --- Games, Olympic --- Olympic games --- Summer Olympics --- Sports --- Beijing 2008 (Olympic Games) --- Beijing Ao yun --- Beijing Olympics --- Games of the 29th Olympiad --- Games of the XXIX Olympiad --- Summer Olympic Games --- Olympische Spiele --- Olympia --- Olympische Sommerspiele --- Sommerolympiade --- Spiele der XXIX. Olympiade --- Games of the XXIXth Olympiad --- Jeux de la XXIXe Olympiade --- Giochi della XXIX Olimpiade --- Juegos de la XXIX Olimpiada
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