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This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.
Soap trade --- Philanthropists --- Industrialists --- Cleaning compounds industry --- Leverhulme, William Hesketh Lever, --- Lever, William Hesketh, --- E-books --- America. --- Australia. --- Canada. --- Garden City movement. --- Germany. --- Napoleon. --- Sunlight Soap empire. --- Switzerland. --- William Hesketh Lever. --- advertising. --- colonial encounters. --- factory paternalism. --- town planning.
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This book presents cutting edge research on the basic neurobiology of parental behavior as it relates to behavioral disorders, including postpartum depression, anxiety, and inadequate parental bonding to infants. Internationally recognized basic and clinical researchers present new research findings in humans and animals that elucidate the roles of the brain, physiological state, genes and environment in maternal and paternal care. By bridging the gap between basic and clinical research, new understandings of how the biology of the brain and the reproductive state of the parent impact their me
Parental behavior in animals --- Animal behavior --- Physiological aspects. --- Animals --- Animals, Habits and behavior of --- Behavior, Animal --- Ethology --- Animal psychology --- Zoology --- Ethologists --- Psychology, Comparative --- Care of the young (Animal behavior) --- Maternal behavior in animals --- Parental care in animals --- Parenting in animals --- Paternal behavior in animals --- Paternalism in animals --- Cooperative breeding in animals --- Behavior
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