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The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
Applied marketing --- Computer. Automation --- Consumer behavior --- online searching --- Internet --- Websites --- Klantenbinding --- Cybermarketing --- Klantgericht ondernemen --- 007.5 --- informatica - cybernetica - Internet - Sociale media (zie ook 681.3) --- Website --- Onlinemarketing --- consumentengedrag
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Advertising. Public relations --- Consumer behavior --- adverteren --- consumentenmarketing --- consumentengedrag --- reclame --- Mass communications --- Internet [Adverteren op ] --- Internet advertising --- Publicité sur Internet --- Reclame op Internet --- Marketing --- Internet marketing --- Customer relations --- Social media --- Management --- Social aspects --- 658.811 --- 658.81.5 --- 007.5 --- 339.4-05 --- 658.6 --- 369.1 --- conversation management --- e-marketing --- marketing --- marketingstrategieën --- 369.4 --- 659.1 --- 659 --- Sales management --- Reclame. Advertising. Merchandising --- informatica - cybernetica - Internet (zie ook 681.3) --- verbruikers - consumenten --- commercieel beleid --- marketing, marktonderzoek, marktanalyse --- bedrijfseconomie, reclame, algemeen --- Publiciteit, reclame, adverteren --- Sociale communicatie --- Cybermarketing --- Internet --- Consumenten --- Marketingcommunicatie --- internet --- strategieën --- Merkenmanagement --- 658.811 Sales management --- Marketingcommunicatie. --- internet. --- strategieën. --- Merkenmanagement. --- Internet. --- Strategieën. --- Business enterprises --- Computer networks --- Marketing - Social aspects --- Internet marketing - Social aspects --- Management - Social aspects
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