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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

Go international. --- International office. --- Marketing. --- marketingstrategie --- internationale marketing --- Export marketing --- Applied marketing --- globalisering --- Export marketing - Case studies

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You work and live in our 'global village', so you are bound to have multiple contacts with people whose cultural background is different from your own. Intercultural failures cost companies millions: negotiations are broken off, deals do not work out as expected, expatriates return home prematurely, joint ventures may collapse. Add to that the emotional stress to the individuals involved! Yet intercultural encounters can turn out to be among the most enriching experiences in your life, provided you prepare for them carefully. This book will help you in doing so. Its main emphasis is on awareness and understanding. Why do negotiations take so long in Japan? Why do your French associates appear arrogant to many? You will move from misunderstanding and irritation towards a positive interpretation and appreciation of the other person's culturally defined communication style. After reading this book, you will have become a better 'intercultural communicator'. The author bridges the gap between intercultural research and practical advice. He will help you examine your own cultural assumptions and values at the deepest level, and appreciate those of others, but he does not shy away either from advising you on the colour of the gift you intend to bring to an elderly lady in China...

Intercultureel management. --- Interculturele bedrijfscommunicatie. --- Go international. --- Internationalisering --- International office. --- Hoger onderwijs. --- Cultuurverschillen --- Interculturele bedrijfscommunicatie --- 668.6 Multiculturele samenleving --- 695.2 Omgangsvormen --- 305.81 --- interculturaliteit --- intercultureel zakendoen --- internationale handel --- 005.912.2 --- communicatie --- interculturele communicatie --- internationale contacten --- E110413.jpg --- Internationale economie --- interculturele communicatie, intercultureel zakendoen, cultuurverschillen en interculturaliteit --- contacten met het publiek --- Interculturele communicatie --- Multiculturele samenleving --- Internationale handel --- Logistiek

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Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from Michael Minkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede, this revised and expanded edition:Reveals the "moral circles" from which national societies are built and the unexamined rules by which people think,feel, and act. Explores how national cultures differ in the areas of inequality,assertiveness versus modesty, and tolerance for ambiguity.Explains how organizational cultures differ from nationalcultures-and how they can be managed.Analyzes stereotyping, differences in language, cultural rootsof the 2008 economic crisis, and other intercultural dynamicshttps://www.mhprofessional.com/9780071664189-usa-cultures-and-organizations-software-of-the-mind-third-edition-group

Sociology of culture --- cultuur --- Organization theory --- communicatie --- sociale psychologie --- interculturele communicatie --- 316.72 --- 316.722 --- #SBIB:316.7C160 --- #SBIB:309H023 --- #SBIB:309H250 --- #SBIB:316.334.2A500 --- Intercultural communication. --- Organization --- International cooperation. --- National characteristics. --- Ethnopsychology. --- Cultural pluralism. --- Intercultural communication --- Pluralism (Social sciences) --- 306 --- Cultural diversity --- Diversity, Cultural --- Diversity, Religious --- Ethnic diversity --- Pluralism, Cultural --- Religious diversity --- Culture --- Cultural fusion --- Ethnicity --- Multiculturalism --- Cross-cultural communication --- Communication --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Cross-cultural psychology --- Ethnic groups --- Ethnic psychology --- Folk-psychology --- Indigenous peoples --- National psychology --- Psychological anthropology --- Psychology, Cross-cultural --- Psychology, Ethnic --- Psychology, National --- Psychology, Racial --- Race psychology --- Psychology --- National characteristics --- Characteristics, National --- Identity, National --- Images, National --- National identity --- National images --- Anthropology --- Nationalism --- Social psychology --- Collective memory --- Ethnopsychology --- Exceptionalism --- Cooperation, International --- Global governance --- Institutions, International --- Interdependence of nations --- International institutions --- World order --- Cooperation --- International relations --- International organization --- Organizational research --- Verschillende soorten cultuur --- Nationale cultuur --- Cultuursociologie: contact tussen culturen --- Interculturele en internationale communicatie --- Interne en externe communicatie: algemene werken --- Organisatiesociologie: algemeen --- Research. --- Anthropological aspects --- Cultuurverschillen --- Interculturele communicatie --- Go international --- International office --- Organizational researchVerschillende soorten cultuur --- 316.722 Nationale cultuur --- #KVHA: Interculturaliteit --- #KVHA:Psychologie --- #KVHA:Antropologie --- Cultuurverschillen. --- Interculturele communicatie. --- Go international. --- International office. --- Cultural pluralism --- International cooperation --- Research --- International Cooperation --- Organisatiecultuur --- Interculturaliteit --- Cultuurverschil --- Multiculturalisme --- Culturele antropologie --- Culturele diversiteit --- Cultuursociologie --- Samenleving --- Onderzoek (wetenschap) --- Organization - Research