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En entrant dans l'ère de l'informatique en réseau, le livre devient inscriptible. Son développement ne suit plus la ligne droite de la traditionnelle chaîne du livre, mais se diffuse par ramifications réticulaires. Comme un oignon, il se pare de multiples couches d'informations, ajoutées par différents métiers, mais aussi par les lecteurs. Ensemble, ils participent à une vaste entreprise d'enrichissement documentaire qui multiplie les grilles de lecture du texte et en fait miroiter les multiples sens. Inscriptible, le livre s'insère désormais dans un système d'information riche, polymorphe, mouvant et encore très fragile. C'est le Read/Write Book.

Electronic publishing. --- Electronic publications. --- Online publications --- Digital media --- Publications --- Digital publishing --- Online publishing --- Publishers and publishing --- Desktop publishing --- Electronic publishing

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dieses Buch entstand aus der Erkenntnis, dass es bei einer jungen Disziplin, wie der Medienbetriebslehre schwierig ist, Studierenden ausreichend Material für den Lehrbetrieb an Hochschulen zur Verfügung zu stellen. Studierende mit betriebswirtschaftlicher Vorbildung, mit Vorkenntnissen aus dem Bereich der Medien- und Kommunikationswissenschaft oder auch Teilnehmer an interdisziplinären Studienprogrammen sollen mit diesem Buch die Möglichkeit haben, sich in die Diskussionsfelder der Medienbetriebslehre als spezielle Betriebswirtschaftslehre einzuarbeiten. Das Handbuch Medienbetriebslehre soll den schnellen und einführenden Überblick in die verschiedenen behandelten Themenkomplexe ermöglichen.

Publishers and publishing

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Acclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of the twentieth century. As the founder of "Time," "Fortune, "and "Life "magazines, Luce changed the way we consume news and the way we understand our world.

Journalists --- Periodicals --- Publishers and publishing --- Publishing --- History --- Luce, Henry Robinson,

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Computer-assisted instruction --- Desktop publishing

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 The economics of news production and distribution is in a state of radical change. After very profitable years, newspaper publishers in most OECD countries face declining advertising revenues and significant reductions in titles and circulation. About 20 out of 30 OECD countries face declining newspaper readership, which is now at its lowest among younger people. At the same time, many promising forms of news creation and distribution are being tested. Some of these are empowered by increasing technological sophistication, new information intermediaries and the resulting decentralised forms of content creation. However, despite these new possibilities, no business and/or revenue-sharing models have been found to finance in-depth independent news production. This raises questions about the supply of high-quality journalism in the longer term and roles that government support might take in supporting a diverse and local press without putting its independence at stake. This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.

Newspaper layout and typography. --- Newspaper publishing -- Technological innovations. --- Newspaper publishing. --- Online journalism. --- Newspaper publishing --- Online journalism --- Journalism & Communications --- Journalism --- Technological innovations --- Technological innovations. --- Electronic journalism --- Internet journalism --- Newspapers --- Publishing of newspapers --- Publishing --- Digital media --- Publishers and publishing