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Service industry --- Housekeeping --- Advertising. Public relations --- PR (public relations) --- horeca

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and

Public relations --- Research --- Social aspects --- #SBIB:309H252 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Research. --- Social aspects. --- Public relations - Research --- Public relations - Social aspects

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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms,

Public relations --- Public relations. --- PR (Public relations) --- Advertising. Public relations --- Relations publiques --- #SBIB:309H252 --- Business --- Industries --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Externe communicatie (incl. public relations) --- Public relations - Cross-cultural studies

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Key features of this fourth edition are: six new cases, including several international crises; current discussion of communications technology as it relates to crises; and a companion website with additional cases as well as supplemental materials for students and classroom resources for instructors.

Public relations --- Crisis management --- Advertising --- Management --- #SBIB:309H250 --- Crises --- Management of crises --- Problem solving --- Conflict management --- Business --- Industries --- PR (Public relations) --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Interne en externe communicatie: algemene werken --- Communication in crisis management --- Communication --- Public relations - Management - Case studies --- Crisis management - Case studies --- Advertising - Case studies

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Corporate image --- Corporations --- Communication in management --- Public relations --- Management --- Business & Economics --- Management Styles & Communication --- Management Theory --- Communication in management. --- Public relations. --- Management. --- Business --- Industries --- PR (Public relations) --- Communication in industry --- Managerial communication --- Corporate public relations --- Company image --- Corporate identity --- Business. --- Marketing. --- Business and Management. --- Corporate Communication/Public Relations. --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Industrial design coordination --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing