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Long description: Zeitungsverlage befinden sich in einer strukturellen Krise. Reichweiten und Werbeerlöse sinken seit Jahren. Die Zeitungen sind Bestandteil einer dynamischen und globalen News Industry geworden. Heute gestaltet sich das Management eines Zeitungsverlags entsprechend komplex. Die Verlage sind auf der Suche nach tragfähigen digitalen Geschäftsmodellen und einer wettbewerbsfähigen Rolle in den Wertschöpfungsstrukturen der News Industry. Der Autor beschreibt die Veränderungen im Medienmanagement und im Umfeld der Zeitungsverlage. Er stellt den Wandel der Wertschöpfungsstrukturen vor und untersucht die Gestaltungsmöglichkeiten für digitale Geschäftsmodelle. Das Buch richtet sich an Dozenten und Studenten in den Fächern Medienmanagement, Verlagsmanagement und Unternehmensführung sowie an Fach- und Führungskräfte aus der Medienindustrie, speziell aus Zeitungsverlagen.

Newspaper publishing.

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Diffuser ses résultats de recherche est tout aussi important que le travail expérimental lui-même. Mais cette évidence se transforme bien souvent en une épreuve douloureuse lorsque vient le moment de la rédaction. Le chercheur débutant ou l'étudiant confronté à la rédaction de sa thèse ou de son premier article est alors assailli par une foule de questions : faut-il d'abord écrire le résumé ? Suivre l'ordre des différentes sections en commençant par l'introduction ? Cet ouvrage à l'usage des scientifiques en sciences biologiques, médicales, agronomiques et vétérinaires a été écrit pour décrypter les inconnues et pour répondre à toutes les questions qui assaillent les auteurs tout au long du processus de rédaction d'un article. L'ouvrage propose une manière d'aborder la rédaction en se concentrant sur la structure des articles plutôt que sur la grammaire et la syntaxe, en soulignant le rôle de l'hypothèse dans la construction de l'article. Il insiste également sur le fait que le style scientifique est avant tout celui de la logique.

Science --- Periodicals --- Publishing.

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A Librarian's Guide on How to Publish discusses the publishing strategies needed for the development of skills that are essential for successful job requirements and the production of quality print and electronic publications. The book serves as a useful guide indicating the main principles of professional library publishing activities in both print and virtual environments. A number of library activities are, in fact, publishing, and requires librarians to have the knowledge and skills in order to manage it. With the wide use of web sites, these competencies are becoming indispensable. Whethe

Libraries -- Publishing. --- Libraries and publishing -- History. --- Libraries and publishing. --- Libraries --- Libraries and publishing --- Social Sciences --- Library & Information Science --- Publishing --- Publishing. --- Publishing and libraries --- Publishers and publishing --- Publishers' libraries --- Library publishing --- Publishing by libraries

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The editors of Writing in Knowledge Societies provide a thoughtful, carefully constructed collection that addresses the vital roles rhetoric and writing play as knowledge-making practices in diverse knowledge-intensive settings. The essays in this book examine the multiple, subtle, yet consequential ways in which writing is epistemic, articulating the central role of writing in creating, shaping, sharing, and contesting knowledge in a range of human activities in workplaces, civic settings, and higher education. Writing in Knowledge Societies helps us conceptualize the ways in which rhetoric and writing work to organize, (re-)produce, undermine, dominate, marginalize, or contest knowledge-making practices in diverse settings, showing the many ways in which rhetoric and writing operate in knowledge-intensive organizations and societies.

Authorship --- Academic writing. --- Scholarly electronic publishing. --- History. --- Electronic scholarly publishing --- Learning and scholarship --- Electronic publishing --- Scholarly publishing --- Learned writing --- Scholarly writing --- Authoring (Authorship) --- Writing (Authorship) --- Literature

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Do you want to pursue a career and succeed in the lucrative area of music publishing? The Art of Music Publishing provides real inspiration and a tangible hands on perspective to this exciting side of the high-risk, high-reward music business. Prepare yourself for a career in music publishing and understand this complex but profitable part of the music business. Author Gammons walks you through all you need to know * understanding the role of the publisher * copyright * managing rights * income streams * contracts*. Learn how, when and where income is generated in all the current areas of business as well as exploring the new industries offering new income streams and the business models that are developing. The supporting website includes video interviews and podcasts with music business legends. 'If there is anything that Helen Gammons doesn't know about music publishing, it's probably not worth knowing! If you want to take it to the next level in music publishing - read this book. I know I'll be referring to it often.' David 'Hawk' Wolinski Composer of "Aint No Body" (Rufus and Chaka Khan) and one of the most covered songs ever. "Whether you're already a music publisher or would like to be one, this book will give you a mass of useful information - fresh ideas, up-to-date legal opinions, video interviews with music biz legends, provocative thoughts about where the business is heading, and plenty of good anecdotes." From Simon Napier Bell Manager: The Yardbrids, George Michael and Wham, Marc Bolan. Japan.

Music publishing. --- Music trade --- Vocational guidance.