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Enjeu stratégique pour l'entreprise, le design packaging constitue un support privilégié de l'expression des marques et requiert audace des designers et volonté des chefs de projets. Il relève d'un processus de développement parfois complexe et se situe au carrefour entre l'esprit d'entreprise, la stratégie et l'innovation technologique. Cette deuxième édition largement enrichie réunit des exemples et des cas nouveaux, des entretiens recueillis auprès des meilleurs experts et fournit une méthodologie pour réussir un projet de packaging.

Conditionnement. --- Emballage. --- Design industriel. --- Communication en design.

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Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book.

Conditionnement --- Objets pliables --- Materials processing --- Advertising. Public relations --- ontwerpen --- verpakkingsmaterialen --- packaging --- verpakkingsmethoden --- design [discipline] --- verpakking --- MAD-faculty 14 --- verpakkingsdesign --- 3D Design --- Vormgeving --- Verpakking --- 766:659.154 --- Packaging design --- Verpakkingen ; dozen ; plooien --- Plooien --- Vouwen ; technieken --- 655.26 --- grafische vormgeving --- verpakkingen --- verpakkingendesig --- grafisch ontwerp --- grafisch design --- papier --- vouwtechnieken --- 7.02 --- 766.02 --- 766.044 --- 369.7 --- Gebruiksgrafiek ; verpakkingsmateriaal, verpakken, versieren --- grafische vormgeving, typografie --- China --- 766.13.02 --- Grafische industrie en ontwerp ; drager ; verpakking ; technieken --- Applied arts. Arts and crafts --- paper [fiber product] --- paper folding [paperworking process]