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Doelstelling: Deze masterproef is een bijdrage tot het EDiCT- project (Electronic Dictionary of Communication Terminology). De bedoeling is om het gebruik van elf termen uit het NIMA Marketing Lexicon van Waarts, E. et al. in kaart brengen via een terminografisch fiche, in het Nederlands, Engels en Spaans. Dit fiche wordt toegepast in GenTerm, de termenbank van Hogeschool Gent, faculteit Toegepaste Taalkunde. Door het opstellen van een tolkenglossarium stellen we deze termen ook ter beschikking van tolken. In een bespreking per begrip(discussion per concept)worden de termen kritisch benaderd, om vertalers en tolken een volledig beeld te geven van het gebruik ervan. Middelen of methode: De middelen die gebruikt worden zijn hoofdzakelijk bronnen uit het vakgebied. Een eerste verkenning gebeurde meestal via het internet. We spraken ook informanten aan, indien het gebruik van sommige termen niet duidelijk was.Acht termen werden voor het eerst besproken, drie termen waren al opgenomen in de databank, maar werden nu aangevuld of aangepast. Resultaten: Het eerste deel van de masterproef omvat een inleiding, een motivatie, een bespreking per begrip, een conclusie en tenslotte een bronnenlijst. Het tweede deel bevat het terminografische fiche per term in het Nederlands, Engels en Spaans. Deze fiches zijn klaar om ingevoerd te worden in de GenTerm database.

Communicatie. --- Engels. --- Marketing. --- NIMA. --- Nederlands. --- Pr. --- Spaans.

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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, looks at "diversity in public relations" in a novel way. Several public relations books look at gender or transnational/global PR; however, this book foregrounds issues of culture, race, and class in public relations. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class.

Public relations. --- Public relations --- Cultural relations. --- Cultural exchange --- Intercultural relations --- Intellectual cooperation --- International relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity

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An analysis of the early Přemyslid realm provides an opportunity for recognizing the importance of different factors involved in the formation of stable social structures in the early medieval regnum. The contemporary narrative emphasizes the importance of violence, where the Přemyslid princes and their powerful retinues imposed princely will on elites and freemen in Bohemia and Moravia. However, our attention also turns to the problematic evidence of assumed powerful cavalry armies and the importance of communication between prince, elites and church, somewhat problematizing the role of violence as the primary tool of governance. Furthermore, an analysis of “otherness” in Saxon chronicles and a comparison of different traditions of St. Wenceslas and Great Moravia confirm the importance of the “Identitätsbildung”-process and “ideology” as stabilising factors in the new Přemyslid regnum.

Violence --- Religion and politics --- Social structure --- Group identity --- Ideology --- Political aspects --- History --- History --- History --- History --- History --- Přemyslid dynasty. --- Bohemia (Czech Republic) --- Bohemia (Czech Republic) --- Bohemia (Czech Republic) --- Bohemia (Czech Republic) --- History --- Politics and government. --- Church history. --- Social conditions.

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Communicatie --- organisaties --- Corporate image --- Public relations --- Customer relations --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Business --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Industries --- PR (Public relations) --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- organisaties. --- Organisaties. --- Reputation --- Character --- Public opinion --- Image de marque --- Marque

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Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- History. --- Tallents, Stephen, --- History --- E-books --- Civil Servants. --- EMB Film Unit. --- Empire Marketing Board. --- General Post Office. --- Great Depression. --- Great War. --- Institute of Public Relations. --- Ministry of Information. --- Sir Stephen Tallents. --- early twentieth-century Britain. --- modern Britain. --- postwar period. --- propaganda. --- public relations.