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Book sale veterans Ditzler and Dumas point out specific ways to run a sale to ensure maximum financial benefit while building community support.

Library fund raising. --- Selling --- Friends of the library. --- Library fund raising --- Friends of the library --- Libraries and community --- Community and libraries --- Communities --- Salesmanship --- Salesmen and salesmanship --- Business --- Retail trade --- Advertising --- Marketing --- Sales promotion --- Libraries --- Fund raising --- Library finance --- Books --- Books. --- Societies, etc.

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"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals." --Jill Konrath, author of SNAP Selling and Selling to Big Companies   Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more. As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more. Using Technology to Sell will show you how to: Expand your market through the use of technology. Employ software-as-a-service (SaaS) applications to keep track of customers, stay organized, present, and sell more systematically. Use social media to increase sales. Maintain the personal element in a world wired with technology. Use the best sales methodology and integrate each step with technology. Overcome any aversion to using technology to sell. Avoid the trap of overuse or dependency on technology.

Economics. --- Commerce --- Management --- Business & Economics --- Management Theory --- Local Commerce --- Target marketing. --- Consumer behavior. --- Selling --- Sales management. --- Technological innovations. --- Management, Sales --- Salesmanship --- Salesmen and salesmanship --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Market targeting --- Target markets --- Business. --- Management science. --- Business and Management. --- Business and Management, general. --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Industrial management --- Marketing --- Business --- Retail trade --- Advertising --- Sales promotion --- Human behavior --- Consumer profiling --- Market surveys