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Consumer behavior. --- Consumer behavior --- #KVHB:Consumenten --- #KVHB:Marketing --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys

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By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted to products of broad interest only. Apart from purely descriptive approaches, however, no systematic studies which examine the possible impacts of these tests on consumer behaviour have been presented so far. Wolfgang Ziniel combines both a theoretical and an experimental approach when investigating the relevance of product tests for product choice, product quality, value, and purchase intention from the consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and paired comparison conjoint-models are applied.   This thesis has been granted the Stephan Koren Award for outstanding scientific achievements.     Contents ·         Perceived Quality Research ·         Customer Value ·         Rasch Modelling and Scale Development, Graphical Chain Modelling, Bradley-Terry Model ·         Third-Party Product Tests ·         Product Choice Process ·         Purchase Intentions     Target Groups ·         Academics and researchers in the fields of marketing, psychometrics, psychological consumer behaviour research ·         Practitioners in the fields of marketing, sales, product management, online marketing, Web 2.0.     Author Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.

Consumer behavior. --- Market surveys. --- Marketing. --- Commerce --- Business & Economics --- Marketing & Sales --- New products --- Management. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Business. --- Business and Management. --- Human behavior --- Consumer profiling --- Market surveys --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing

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"The expanding use of money in contemporary Vietnam has been propelled by the rise of new markets, digital telecommunications, and an ideological emphasis on money's autonomy from the state. People in Vietnam use the metaphor of "open doors" to describe their everyday experiences of market liberalization and to designate the end of Vietnam's postwar social isolation and return to a consumer-oriented environment. Dreaming of Money in Ho Chi Minh City examines how money is redefining social identities, moral economies, and economic citizenship in Vietnam. It shows how people use money as a standard of value to measure social and moral worth, how money is used to create new hierarchies of privilege and to limit freedom, and how both domestic and global monetary politics affect the cultural politics of identity in Vietnam. Drawing on interviews with shopkeepers, bankers, vendors, and foreign investors, Allison Truitt explores the function of money in everyday life. From counterfeit currencies to streetside lotteries, from gold shops to crowded temples, she relates money's restructuring to performances of identity. By locating money in domains often relegated to the margins of the economy--households, religion, and gender--she demonstrates how money is shaping ordinary people's sense of belonging and citizenship in Vietnam"--

Money --- Consumer behavior --- Monetary policy --- Social aspects --- Monetary management --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Currency --- Monetary question --- Money, Primitive --- Specie --- Standard of value --- Economic policy --- Currency boards --- Money supply --- Human behavior --- Consumer profiling --- Market surveys --- Exchange --- Finance --- Value --- Banks and banking --- Coinage --- Currency question --- Gold --- Silver --- Silver question --- Wealth --- E-books

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A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers' minds. Unfortunately, a substantial amount of relevant knowledge within people's minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage techn

Consumer behavior. --- Brand name products. --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer behavior --- Brand name products --- E-books

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This unique book illustrates that in order to address the growing urgency of issues around environmental and resource limits, it is clear that we need to develop effective policies to promote durable changes in behaviour and transform how we view and consume goods and services. It suggests that in order to develop effective policies in this area, it is necessary to move beyond a narrow understanding of 'how individuals behave', and to incorporate a more nuanced approach that encompasses behavioural influences in different societies, contexts and settings. The editors draw together analyses and case studies from across the globe and from multi-disciplinary perspectives in order to offer a broad-based psychological, sociological and economic understanding of consumer behavior. The expert contributors, from both academic and practitioner backgrounds - discuss in detail the barriers, challenges and opportunities that face governments in relation to policy and actions at local, national and supranational levels. This fascinating book will prove a thought-provoking read for academics, researchers and students in the fields of environmental studies - particularly sustainability - and public policy. Practitioners and policymakers concerned with achieving sustainable lifestyles will find this book to be an invaluable reference tool.

Environmentalism --- Sustainable living --- Sustainability --- Consumer behavior --- Economic aspects --- Government policy --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Sustainability science --- Human ecology --- Social ecology --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- Green movement --- E-books --- Business & Economics --- Earth & Environmental Sciences --- Environmental Sciences --- Economic History --- Environmentalism - Economic aspects --- Sustainable living - Case studies --- Sustainable living - Government policy - Case studies --- Sustainability - Case studies --- Sustainability - Government policy - Case studies --- Consumer behavior - Case studies