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Where great ideas come to roar. The campaigns that changed the advertising industry forever A celebration of “the misfits, the rebels, the troublemakers, the round pegs in the square holes” who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's “Think Small” to the “Nike Fuelband” to Levi's “Laundrette” and Burger King's “Subservient Chicken,” this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it.

Reclame --- Evolutie. --- Advertising. Public relations --- reclamecampagnes --- advertenties --- Graphic arts --- grafische vormgeving --- graphic design --- advertisements --- grafisch ontwerp --- grafisch design --- reclamevormgeving --- twintigste eeuw --- eenentwintigste eeuw --- 766.036/039 --- Publicité --- Histoire des idées --- MAD-faculty 17 --- kunst en maatschappij --- adverteren --- cultuurmarketing