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Social business en social media marketing hebben grote impact op de hedendaagse marketing en communicatie. Het Handboek.Social helpt de lezer een social media strategie te ontwikkelen, inzicht te krijgen in de succesfactoren van social media en geeft concreet richting aan een transitie naar social business. Het boek kent een groot aanbod van cases en inzichten van internationale experts. Het boek biedt tevens een aanvullende website vol met cases en extra digitaal materiaal. Het Handboek.Social is een doordachte beleving. Bron : http://www.cosmox.be

Marketing : social media. --- Applied marketing --- Computer architecture. Operating systems --- e-commerce --- marketingstrategie --- marketingcommunicatie --- internet --- Online marketing --- Sociale media --- 316.772.5 --- consumentengedrag --- onlilne marketing --- social media --- #SBIB:309H2812 --- #SBIB:309H1713 --- Communicatie naar computerisering "Mens-machine communicatie" --- Marketing, consumentengedrag, consumentisme --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Cybermarketing --- Marketing --- Interactieve marketing --- Marketingstrategieën --- Marketingstrategie --- Financiewezen --- Onlinemarketing

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Here is the ultimate book on the worldwide movement of hackers, pranksters, and activists that operates under the non-name Anonymous, by the writer the Huffington Post says “knows all of Anonymous’ deepest, darkest secrets.”Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

#SBIB:309H1015 --- #SBIB:309H1713 --- #SBIB:39A8 --- #SBIB:343.9H0 --- Media: politieke, juridische, ethische, ideologische aspecten (incl. privacy) --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Antropologie: linguïstiek, audiovisuele cultuur, antropologie van media en representatie --- Criminologie --- Community organization --- Human rights --- Computer. Automation

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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.   Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.     Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Production management --- e-commerce --- Organization theory --- Distribution strategy --- Planning (firm) --- bedrijfseconomie --- e-business --- bedrijfsbeleid --- Commerce électronique --- Marketing sur Internet --- Gestion d'entreprise --- Entreprises --- Réseaux d'ordinateurs --- Electronic commerce. --- Business enterprises --- E-commerce --- Computer networks. --- E-commerce. --- Electronic commerce --- #SBIB:309H2811 --- #SBIB:309H1713 --- Cybercommerce --- E-business --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Computer networks --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Commerce électronique. --- Marketing sur Internet. --- Gestion d'entreprise. --- Réseaux d'ordinateurs.