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Reclame --- Vormgeving
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Reclame --- Vormgeving
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Reclame --- Vormgeving
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advertising --- marketing --- reclame
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THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things topoint to and talk about, new ways of working and new ways ofthinking that might just be better than the old ways. But rather than this endless search for a brilliant and novelsolution, why don't you just copy something that's worked before? Mark Earls, leading expert in marketing and consumerbehaviour, quashes the stigma around copying, and shows thatit can help us to rethink how we go about solving problems. Byunderstanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that weface inside and outside the organization. Based on extensive research and proven examples, Copy, Copy,Copy provides over 50 strategies that you can use right away tocopy, borrow or steal as the basis for better ideas faster.If it s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn t it good enough for you?Bron : http://www.bol.com
Marketingstrategie --- Consumentengedrag --- Marketing --- Reclame
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Reclame --- Vormgeving --- Onlinemarketing
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Reclame --- Vormgeving --- Lego
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An exploration of the creative force behind brands and advertising campaigns, focusing on the finest examples of his work. Includes collected stories of the life of the man behind the lens from some of the major personalities in the creative industries.Bron : https://www.standaardboekhandel.be/p/oliviero-toscani-9781783130085
Reclame --- Advertentie --- Fotografie --- Olivier Toscani
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Dit boek vertelt het ongelofelijke verhaal van Nutella, het meest favoriete broodbeleg ter wereld. Vlak na de oorlog toen chocola schaars was, besloot bakker Pietro Ferrero uit het Italiaanse Piemonte een pasta te maken van hazelnoten. Pietro's zoon Michele Ferrero maakte er een commercieel succes van door het in 1964 tot Nutella om te dopen en het onder die naam in potten wereldwijd te gaan verkopen. Nutella groeide uit tot een van de bekendste merken ter wereld.Naast de geschiedenis belicht journalist Gigi Padovani in dit boek ook het succes van het bedrijf door een doelbewuste strategie van innoveren, internationaliseren en het koesteren van klantenrelaties.Bron : http://www.bol.com
Reclame --- Reclamestrategie --- Casestudy --- Praktijk --- Marketingstrategie --- Chocolade --- Voedingsindustrie
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