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This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th.

Newspaper agents. --- Newspaper business --- Book industries and trade --- Export marketing --- E-books --- Forensics (Public speaking) --- Reasoning. --- Argumentation --- Ratiocination --- Reason --- Thought and thinking --- Judgment (Logic) --- Logic --- Oratory --- Persuasion (Rhetoric) --- Public speaking