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Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including the collective proliferation of social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. And do not let the name fool you--email marketing is not just for marketers. It is for anyone who can imagine the value of being able to reach specific people (and only those specific people) in a timely manner with messages and propositions while also having the ability to directly measure their responsiveness and reactions. This book is intended for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. We begin with a recap of the history of email and email marketing and explain how it informs email today. We then cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Thereafter, we examine special topics to help managers address special needs in email strategy, including the personalities of email recipients, how to run a proper A/B test for optimizing email elements, integrating email with social media efforts, and aligning email with data sources and CRM opportunities.

Internet marketing. --- Electronic mail messages. --- Email marketing --- email metrics --- email history --- CAN-SPAM --- A/B testing --- social media --- email lists --- segmentation --- big data

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This thesis has been written as a roadmap for the Cluster TWEED in order to develop a whole digital marketing strategy for their brand “REWallonia”. The different steps to follow have been detailed in order to achieve the mission given by the company to the student. It first starts with a situation analysis: micro, macro and internal analyses are performed in order to have a better understanding of the environment in which the organization operates. The second step was then to set appropriate objectives aligned with the general business strategy of the company, taking into account the strengths and weaknesses of TWEED. Those objectives are mainly digital marketing objectives as improving the ranking of the website on Google, attract the visitors to our website and make them stay on it and finally turn those users into advocates of our brand. The third step was to define strategies to reach those objectives. For this, various tools are used such as a Search Engine Optimisation strategy, email marketing, website design and usability, social media marketing, etc. The fourth step is to set Key Performance Indicators to measure the results.

Digital marketing --- Website --- SEO --- Backlinks --- Search engines --- Content marketing --- Content management --- Databases --- Social networks --- Social media marketing --- Tags --- Taxonomy --- Email marketing --- Community management --- Sciences économiques & de gestion > Marketing

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This edited volume makes a valuable contribution to the burgeoning research field of English as a lingua franca. In a pioneering step, the collection is exclusively devoted to the English email discourse of Chinese speakers. The studies address innovative topics related to various contexts and relationships, using several different approaches and theories, which taken together shed light on how English serves as a lingua franca in multiple types of global written communication. The research topics presented are organized into four thematic sections, including emails from students to professors, emails from students to the international academic community, emails from peer to peer, and emails at the workplace. This collection of empirical research invites readers to consider the special features of apologies, requests, terms of address, politeness, and discourse organization, and how cultural differences may affect the use or interpretation of each. Throughout the book, readers will also discover how Chinese speakers use special features and strategies to construct their identity, establish relationships, and achieve successful communication in English. This highly informative, thought-provoking book also provides insights on methods for teaching email discourse using English as a lingua franca and suggests directions for future research. .

Linguistics. --- Applied linguistics. --- Philology. --- Language and education. --- Applied Linguistics. --- Language Education. --- Language and Literature. --- Lingua francas. --- Electronic mail messages. --- Mass media and literature --- Literature and mass media --- E-mail correspondence --- E-mail messages --- Email correspondence --- Email messages --- Contact vernaculars --- Linguae francae --- Trade languages --- Vehicular languages --- Literature --- Telematics --- Languages in contact --- Language and languages. --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Linguistics --- Linguistic science --- Science of language --- Language and languages --- Educational linguistics --- Education

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Every user knows the importance of the "@" symbol in internet communication. Though the symbol barely existed in Latin America before the emergence of email, Spanish-speaking feminist activists immediately claimed it to replace the awkward "o/a" used to indicate both genders in written text, discovering embedded in the internet an answer to the challenge of symbolic inclusion. In repurposing the symbol, they changed its meaning. In Interpreting the Internet, Elisabeth Jay Friedman provides the first in-depth exploration of how Latin American feminist and queer activists have interpreted the internet to support their counterpublics. Aided by a global network of women and men dedicated to establishing an accessible internet, activists have developed identities, constructed communities, and honed strategies for social change. And by translating the internet into their own vernacular, they have transformed the technology itself. This book will be of interest to scholars and students in feminist and gender studies, Latin American studies, media studies, and political science, as well as anyone curious about the ways in which the internet shapes our lives.

Internet and women --- Internet --- Sexual minorities --- Internet and activism --- Feminism --- At sign --- Social aspects --- Social life and customs --- Latijns-Amerika --- Latin America --- Gender minorities --- GLBT people --- GLBTQ people --- Lesbigay people --- LBG people --- LGBT people --- LGBTQ people --- Non-heterosexual people --- Non-heterosexuals --- Sexual dissidents --- Minorities --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Women and the Internet --- Women --- @ sign --- @ symbol --- At symbol --- Commercial a (Sign) --- Commercial at --- Abbreviations --- Signs and symbols --- Activism and the Internet --- Social participation --- Social life and customs. --- LGBTQ+ Latinx. --- Lesbian Latinas. --- Internet and women - Latin America --- Internet - Social aspects - Latin America --- Sexual minorities - Latin America - Social life and customs --- Internet and activism - Latin America --- Feminism - Latin America --- At sign - Social aspects - Latin America --- Activism --- accessible internet. --- both genders. --- changed meaning. --- communication studies. --- computers. --- counterpublics. --- email. --- feminism. --- feminist activists. --- feminist theory. --- feminists. --- gender and women studies. --- gender politics. --- gender studies. --- global network of women. --- internet communication. --- internet practices. --- internet. --- latin america. --- latin american studies. --- lgbtq community. --- lgbtq. --- lgbtqia. --- media studies. --- political science. --- social change. --- spanish speaking feminists. --- symbolic inclusion. --- technology. --- vernacular. --- written text. --- Homosexuality --- Women's organizations --- Book