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Reclame --- Vormgeving

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Waar is Van Gend en Loos gebleven, wat is er gebeurd met Postbus 51 en hoe is het eigenlijk afgelopen met het Land van Ooit ? Het boek 'Verdwenen Merken' biedt een uniek overzicht van bekende Nederlandse merken die tussen 1970 en 2015 zijn verdwenen. In woord en beeld worden meer dan 300 merken weer even tot leven gebracht. Het afscheid van deze merken is soms tragisch, spectaculair of komisch, maar altijd spraakmakend. Van de ondergang van World Online en de DSB Bank tot het uit de lucht halen van Air Holland, Tien en TMF.Met bijdragen van o.a. Bert van der Veer, Cor Molenaar, Erik de Zwart, Harry Kramp en Marianne Zwagerman biedt 'Verdwenen Merken' een vermakelijk inzicht in ons 'Nederlandse erfgoed'. Het boek staat garant voor honderden "oh ja"-momenten voor jong en oud.Bron : http://www.managementboek.nl

Merk --- Merkbeleid --- Branding --- Reclame --- Geschiedenis

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Reclameteksten --- Reclame ; marketing ; pr --- Transcreatie. --- Vertalen. --- Vertalen.

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.

Advertising --- Creative ability in business --- Reclame --- Vormgeving

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De meest spraakmakende campagnes van 2016 Even the greatest artist needs paint to paint. So do Belgian brands. Great brands need great advertising to shine, to connect, to defy expectations. Creative Belgium has been set up to honour these ad artists. This book contains a collection of their Awards, documenting the best of contemporary Belgian advertising. Covering a wide array of genres and formats, it displays the medalists and shortlists for the 33rd edition of the Creative Belgium Awards. From Design to Craft, from Film to Radio. Meet the most stirringly gorgeous ads. Meet the bone-chilling cries for support from humanitarian brands. Meet the funniest radio scripts and our most promising young brand builders. Meet the paint to the brushes of Belgium's best brands.

Reclame --- Digitale communicatie --- Space research --- advertising --- reclamevormgeving --- Graphic arts --- reclame --- graphic design --- communication design