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This book breaks through formalistic traditions to propose a new generic structure analytical framework for academic writing. The integrated approach, taking lessons from cognitive linguistics and structuralism, offers a foundation for establishing research and pedagogy that can promote diversity and inclusion in academia. The simplicity of the flexible structure analytical model proposed by Sawaki enables the user to analyse diverse instances of genre. Further innovation is made in the analysis of generic structure components by integrating George Lakoff and Mark Johnson’s metaphor analysis method, so that the model can account for cultural and ideological patterns that structure our abstract thinking. Using these integrations, the author has established a structure analytical model that can take into account linguistic, cognitive, and pragmatic aspects of genre. Researchers in the fields of linguistics, discourse studies, cultural studies, education, and English for Academic Purposes will be able to use this model to identify whether an atypical instance in academic texts is a result of the writer’s individual failure or a failure to understand diversity in academic writing.

Linguistics. --- English language. --- Discourse analysis. --- Pragmatics. --- Literacy. --- Cultural studies. --- Discourse Analysis. --- Cultural Studies. --- English. --- Academic writing. --- Business writing. --- Authorship. --- Authoring (Authorship) --- Writing (Authorship) --- Business --- Learned writing --- Scholarly writing --- Authorship --- Literature --- Business communication --- Illiteracy --- Education --- General education --- Germanic languages --- Pragmalinguistics --- General semantics --- Language and languages --- Logic, Symbolic and mathematical --- Semantics (Philosophy) --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Philosophy --- Linguistics --- Culture --- Germanic languages. --- Research Methods in Language and Linguistics. --- Germanic Languages. --- Teutonic languages --- Indo-European languages --- Cultural studies --- Methodology. --- Study and teaching.

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This book presents post-Marxist theoretical approaches towards social critique and offers discourse analytical tools for critical research. How is a normative critique possible? The author, working at the crossroads of sociological discourse analysis and social philosophy, answers this question and others to show how empirical discourse research can be used to develop normative critique of societies. Divided into three major sections, Herzog introduces the reader to the theoretical approaches to critique, provides tools for normative evaluations of social structures, and finally offers practical examples of theoretical concepts. The book will be of interest to those working in the fields and subfields of discourse analysis, poststructuralism, hegemony theory, cultural political economy and critical theory, with an interdisciplinary orientation

Linguistics. --- Culture --- Literature --- Semantics. --- Sociolinguistics. --- Discourse analysis. --- Social sciences --- Discourse Analysis. --- Cultural and Media Studies, general. --- Social Theory. --- Literary Theory. --- Study and teaching. --- Philosophy. --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Formal semantics --- Semasiology --- Semiology (Semantics) --- Literature and philosophy --- Philosophy and literature --- Cultural studies --- Linguistic science --- Science of language --- Social aspects --- Sociological aspects --- Theory --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Comparative linguistics --- Information theory --- Lexicology --- Meaning (Psychology) --- Culture-Study and teaching. --- Social sciences-Philosophy. --- Literature-Philosophy. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Culture—Study and teaching. --- Social sciences—Philosophy. --- Literature—Philosophy. --- Communication. --- Research Methods in Language and Linguistics. --- Media and Communication. --- Cultural Studies. --- Social philosophy --- Social theory --- Communication, Primitive --- Mass communication --- Methodology.

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This book focuses on linguistic practices of identity construction in a popular culture media context, the Eurovision Song Contest. Subscribing to a normativity-based approach to critical discourse analysis, it studies Europeanisation as it surfaces at the discursive interface of European, national and sexual identities in Eurovision lyrics and performances. Research in critical discourse analysis that deals with Europeanisation, or the discursive work involved in European identity formation, has so far mainly studied data from EU political contexts that illustrate a top-down approach to what Europeanness means. The present book complements this earlier research in several ways, focusing on the linguistic construction of identities, and its interrelation with non-linguistic modes of signification in the Eurovision Song Contest. Discursive mechanisms that prove to be central for the normative shifts of Europeanisation in the given context are de-essentialisation, inclusion, camp, crossing and languaging. Heiko Motschenbacher is a lecturer at Goethe-University, Frankfurt am Main, Germany, where he completed his PhD and post-doc research. He has held temporary professorships of English Linguistics at universities in Bayreuth, Siegen, Braunschweig and Mainz. He is founder and co-editor of the Journal of Language and Sexuality (with William L. Leap). Among his recent publications are the monographs Language, Gender and Sexual Identity: Poststructuralist Perspectives (2010), An Interdisciplinary Bibliography on Language, Gender and Sexuality (2000–2011) (2012), and New Perspectives on English as a European Lingua Franca (2013). He has co-edited a special issue of the journal Discourse & Society on Queer Linguistic Approaches to Discourse (2013, with Martin Stegu) and the fourth volume of Gender Across Languages: The Linguistic Representation of Women and Men (2015, with Marlis Hellinger).

Linguistics. --- Culture --- Sociolinguistics. --- Discourse analysis. --- Sociology. --- Communication. --- Sex (Psychology). --- Gender expression. --- Gender identity. --- Discourse Analysis. --- Regional and Cultural Studies. --- Gender Studies. --- Communication Studies. --- Study and teaching. --- Sociolinguistics --- Sex identity (Gender identity) --- Sexual identity (Gender identity) --- Identity (Psychology) --- Sex (Psychology) --- Queer theory --- Expression, Gender --- Sex role --- Psychology, Sexual --- Sex --- Sexual behavior, Psychology of --- Sexual psychology --- Sensuality --- Social theory --- Social sciences --- Communication, Primitive --- Mass communication --- Sociology --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Integrational linguistics (Oxford school) --- Cultural studies --- Linguistic science --- Science of language --- Psychological aspects --- Social aspects --- Sociological aspects --- Culture-Study and teaching. --- Culture—Study and teaching. --- Eurovision Song Contest. --- Europe. --- Concorso Eurovisione della canzone --- Concours Eurovision de la chanson --- Diagōnismos Tragoudiou Eurovision --- Diagōnismos Tragoudiou tēs Eurovision --- Eroṿizyon (Contest) --- ESC (Eurovision Song Contest) --- Eurovisie Songfestival --- Eurovisió (Contest) --- Eurovision laulukilpailu --- Evrovizija (Contest) --- Festival de la Canción de Eurovisión --- Festival Eurovisão da Canção --- GPE (Eurovision Song Contest) --- Gran Premio de la Canción de Eurovision --- Gran premio Eurovisione della canzone --- Gran premio Eurovisione della canzone europea --- Grand Prix de la chanson --- Grand Prix d'Eurovision --- Grand Prix d'Eurovision de la chanson --- Grand Prix Eurovision --- Grand Prix Eurovision de la chanson --- Grand Prix Eurovision de la chanson européenne --- Konkurs pesni Eŭrabachanne --- Konkurs pesni "Evrovidenie" --- Pesen na Evrovizii͡ --- Pesma Evrovizije --- Pisennyĭ konkurs I͡Evrobachenni͡ --- Pjesma Eurovizije --- Söngvakeppni evrópskra sjónvarpsstöðva --- Pesen na Evrovizii︠a︡ --- Pisennyĭ konkurs I︠E︡vrobachenni︠a︡ --- Διαγωνισμóς Τραγουδιού Eurovision --- Διαγωνισμóς Τραγουδιού της Eurovision --- Конкурс песни «Евровидение» --- Конкурс песні Еўрабачанне --- Пісенний конкурс Євробачення --- Песма Евровизије --- Песен на Евровизия --- Евровизија (Contest) --- אירוויזיון (Contest) --- Council of Europe countries --- Eastern Hemisphere --- Eurasia --- Конкурс песни ±Евровидение[*MARC+BB] --- Пісенний конкурс Євробачення --- 歐洲歌唱大賽 --- Ou Zhou ge chang da sai --- 유로비전 송 콘테스트 --- Yurobijŏn Song K'ont'esŭt'ŭ --- תחרות הזמר של האירוויזיון --- Taḥarut ha-zemer shel ha-Eroṿizyon --- Ethnology. --- Culture. --- Sex. --- Research Methods in Language and Linguistics. --- Regional Cultural Studies. --- Media and Communication. --- Gender (Sex) --- Human beings --- Human sexuality --- Sex (Gender) --- Sexual behavior --- Sexual practices --- Sexuality --- Sexology --- Cultural sociology --- Sociology of culture --- Civilization --- Popular culture --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Anthropology --- Methodology.