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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. I nnovators in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs .

User interfaces (Computer systems). --- Psychology, Applied. --- Application software. --- Digital media. --- Social media. --- Computer games—Programming. --- User Interfaces and Human Computer Interaction. --- Applied Psychology. --- Computer Appl. in Social and Behavioral Sciences. --- Digital/New Media. --- Social Media. --- Game Development.

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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. I nnovators in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs .

User interfaces (Computer systems). --- Psychology, Applied. --- Application software. --- Digital media. --- Social media. --- Computer games—Programming. --- User Interfaces and Human Computer Interaction. --- Applied Psychology. --- Computer Appl. in Social and Behavioral Sciences. --- Digital/New Media. --- Social Media. --- Game Development.

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This book describes and understands the many factors that influence a person’s behavior towards digital technologies, and how that affects the person’s potential to benefit from digital society. The ability to adapt to these new technological environments - and the extent to which an individual embraces them - has become critical to an individual’s well-being and quality of life, the underlying assumption being that only by effectively engaging with digital technologies can the user accrue benefits from the experience. By introducing the concept “digital capital,” which refers to the conditions that determine how people access, use, and engage with digital technology, Park examines how the digital ecosystem of the user lead to new forms of digital inequality. Using numerous empirical studies on internet users and non-users, as well as recommending small localized solutions to the big global problem, a critical and alternative perspective of the digital divide is provided.

Culture --- Communication. --- Cultural and Media Studies. --- Digital/New Media. --- Media and Communication. --- Culture and Technology. --- Study and teaching. --- Communication, Primitive --- Mass communication --- Sociology --- Cultural studies --- Digital media. --- Culture. --- Technology. --- Applied science --- Arts, Useful --- Science, Applied --- Useful arts --- Science --- Industrial arts --- Material culture --- Cultural sociology --- Sociology of culture --- Civilization --- Popular culture --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Social aspects

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This book aims to identify the most important political, socio-economic, and technical determinants of Internet development in China, through a historical approach that combines political economy, cultural, and public studies.  Firstly, the book looks at the most important strategies that compelled the Chinese government to invest in the construction of the Internet infrastructure. Secondly, it examines the relationships between the development of the Internet in China and the emergence of a nascent civil society. Finally, attention is given to three different Chinese online platforms in three different historical periods.  This three-pronged approach presents a coherent set of analyses and case studies which are committed to the investigation of the complex process of change undergone by Internet development in China.

Digital media. --- Ethnology—Asia. --- Culture. --- Technology. --- Communication. --- Digital/New Media. --- Asian Culture. --- Culture and Technology. --- Media and Communication. --- Communication, Primitive --- Mass communication --- Sociology --- Applied science --- Arts, Useful --- Science, Applied --- Useful arts --- Science --- Industrial arts --- Material culture --- Cultural sociology --- Culture --- Sociology of culture --- Civilization --- Popular culture --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Social aspects

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This book interrogates how new digital-visual techniques and technologies are being used in emergent configurations of research and intervention. It discusses technological change and technological possibility; theoretical shifts toward processual paradigms; and a respectful ethics of responsibility. The contributors explore how new and evolving digital-visual technologies and techniques have been utilized in the development of research, and reflect on how such theory and practice might advance what is “knowable” in a world of smartphones, drones, and 360-degree cameras. .

Visual anthropology. --- Ethnology --- Methodology. --- Ethnography. --- Sociology-Research. --- Digital media. --- Motion pictures. --- Technology—Sociological aspects. --- Research-Moral and ethical aspec. --- Research Methodology. --- Digital/New Media. --- Audio-Visual Culture. --- Science and Technology Studies. --- Research Ethics. --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Electronic media --- New media (Digital media) --- Digital communications --- Online journalism --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Anthropology --- Human beings --- History and criticism --- Sociology—Research. --- Research—Moral and ethical aspects.