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"Scientists deserve public recognition. The ways that they are depicted, however, are severely limited in physical and personal traits, helping to establish and enhance stereotypes under the general title of 'scientist'. These stereotypes range from the arrogant researcher who wants to rule the world, to the lab coat wearing 'nerdy' genius, but all generally fall to an extreme view of an existing perception of what a scientist should look and be like. For example, the popular image of 'a scientist' overlooks the presence of women almost entirely unless attributed to specific subjects and/or with narrow character depictions. The implications can be far-reaching. Young people, being heavily swayed by what they see and hear in the media, may avoid scientific careers because of these limited or unflattering portrayals of the scientific community, regardless of whether they reflect real life. Based on findings from the Light'13 project, this book examines such stereotypes and questions whether it is possible to adjust people's perception of scientists and to increase interest in science and scientific careers through a series of specific actions and events."

Stereotypes (Social psychology) --- Scientists --- Public opinion.

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"Scientists deserve public recognition. The ways that they are depicted, however, are severely limited in physical and personal traits, helping to establish and enhance stereotypes under the general title of 'scientist'. These stereotypes range from the arrogant researcher who wants to rule the world, to the lab coat wearing 'nerdy' genius, but all generally fall to an extreme view of an existing perception of what a scientist should look and be like. For example, the popular image of 'a scientist' overlooks the presence of women almost entirely unless attributed to specific subjects and/or with narrow character depictions. The implications can be far-reaching. Young people, being heavily swayed by what they see and hear in the media, may avoid scientific careers because of these limited or unflattering portrayals of the scientific community, regardless of whether they reflect real life. Based on findings from the Light'13 project, this book examines such stereotypes and questions whether it is possible to adjust people's perception of scientists and to increase interest in science and scientific careers through a series of specific actions and events."

Stereotypes (Social psychology) --- Scientists --- Public opinion.

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Thanks to a linguistic comparison of travel notes by Fascist intellectuals in the USSR I have identified three interpretative models of the Soviet phenomenon: theories about the character of Russian people; the presence of analogies between Soviet industry and American Fordism; similarities between fascism and communism. The result is both a fracture and integration with the West: as a fracture, Soviet Russia was perceived as positively close to Fascist Italy, whereas the similarities with the American model of economic growth were considered negative.

Stereotypes (Social psychology) --- Stigma (Social psychology)

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This book is a comprehensive analysis of the image of ”enemy” in Assyrian state ideology, based on royal titles attested in Assyrian documents from Old Assyrian through Neo-Assyrian times, the narratives of Assyrian royal inscriptions, and Assyrian palace art. The main focus of the study is the creation of enemy images as a timeless and universal ruling technique embodied in postcolonial concepts such as "alterity" and "the Other." The data collected by the author make it possible to make interesting comparisons between the Old, Middle, and Neo-Assyrian periods and to isolate continuities and new trends in the development of Assyrian state propaganda over a period of more than 1400 years.

Stereotypes (Social psychology) --- Other (Philosophy) --- Ideology --- Assyria --- Assyria

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Stéréotype (psychologie) --- Tests neuropsychologiques. --- Stereotypes (Social psychology) --- Neuropsychological tests --- Stéréotype (psychologie)