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We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it to be rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in our field of expertise. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside of the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.

Applied marketing --- marketingstrategie --- 415.4 --- creativiteit --- 369.1 --- presentatietechnieken --- samenvatting --- synthese --- pitch --- 001.8 --- 808.5 --- 7.011 --- 65(035) --- Marketing ; publiciteit --- Creatief proces --- Presentatievaardigheden --- algemene psychologie, hogere geestelijke functies (oa. leren, kennen, denken, begaafdheid, fantasie, geheugen, leerpsychologie) --- marketing - marktonderzoek - marktanalyse --- Kunst ; ontwerp, compositie --- Management en organisatie van industrie, handel en communicatie ; handboeken --- Inspiratie

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• Reference Manager
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After the success of 2017's Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by undeepening Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It's a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: me as an individual, we as a team and us as a company. It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.https://www.standaardboekhandel.be/p/visual-doing-9789063694999

Visual communication --- Communication in management --- visualiseren --- schetsen --- 415.4 --- brainstormen --- mapping --- presentatietechnieken --- Creative ability in business --- Communication visuelle Visuele communicatie --- Créativité Creativiteit --- Innovation Innovatie --- Business creativity --- Business --- Success in business --- Communication in industry --- Managerial communication --- Management --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- algemene psychologie, hogere geestelijke functies (oa. leren, kennen, denken, begaafdheid, fantasie, geheugen, leerpsychologie) --- Graphics industry --- Mass communications --- illustratieve vormgeving --- visuele communicatie --- beeldtaal --- Visuele communicatie --- Interne communicatie --- Organisatie --- Coöperatief leren --- Tekenen --- Storytelling --- Typografie --- Teambuilding --- Klantgericht ondernemen