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Collective work in homage to Doctor Leonardo Federico Icaza Lomelí (1945-2012) and his contributions and research over the history of Mexican colonial architecture.

Arquitectura colonial --- Architecture --- Architects --- Arquitectura colonial española --- Historia. --- History. --- Icaza, Leonardo.

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Education has shape. Such a quality, inherent to human formation processes, can be verified through centuries. The present text displays several sound theoretical arguments, oriented towards two basic goals: Investigate the historical connection between the architectural and educational dimensions, in terms of innovation. Propose a series of creative strategies that can be useful for universities when planning their urban&architectural implantations. Thus, one of the underlying intentions is to set up synergies between three aspects: the expressed theoretical arguments, the project references, and the one corresponding to pedagogical activities developed within disciplines narrowly associated to the remarked creativity. Such synergies converge in the present work, in order to compose a thematic body that, combining the cited conceptual base with the always exemplary praxis (both educational and architectural), serves as a valid tool to inspire processes of pedagogical and spatial requalification in Higher Education institutions. Under a global perspective, this text is the outcome of innovative actions carried out by the two authors in the last years, combining research and teaching initiatives in the areas of knowledge of Architecture and Fashion, which traditionally have shared a series of composition features in their designs. Following a global impulse addressed to foster creativity, they were developed in the Escuela Politécnica Superior (USPCEU), and in the Centro Superior de Diseño de Moda de Madrid (UPM). In addition, it is analyzed the relation existing in those innovative activities between the educational and spatial aspects. Consequently, this work is characterized by its interdisciplinary profile, which can promote future creative teaching&learning projects in different areas of knowledge. The overall intention is to provide universities with innovative experiences that can help them all to foster sound optimizations of their mission, affecting both the educational dimension and its urban&architectural shape.---La Educación posee forma. Esta cualidad, inherente a los procesos formativos del ser humano, puede constatarse a lo largo de los siglos. El presente texto desarrolla un conjunto de argumentos teóricos sólidos, orientados a dos objetivos básicos: Investigar la conexión histórica entre las dimensiones arquitectónica y educativa, en clave de innovación y creatividad. Proponer un elenco de estrategias creativas que puedan ser útiles para que las universidades, cuando planifiquen sus implantaciones urbanístico-arquitectónicas. Así, una de las intenciones subyacentes es establecer sinergias entre tres aspectos: los expresados argumentos teóricos, las referencias proyectuales, y el correspondiente a las actividades pedagógicas desarrolladas dentro de disciplinas íntimamente relacionadas con la mencionada creatividad. Dichas sinergias convergen en el presente trabajo, con el fin de impulsar un corpus temático que, combinando la referida base conceptual con la siempre ilustrativa praxis (tanto educativa como arquitectónica), sirva como herramienta válida para inspirar procesos de recualificación pedagógica y espacial en instituciones de Educación Suprior. Bajo una perspectiva global, este texto es el resultado de acciones de innovación llevadas a cabo por sus dos autores en los últimos años, combinando iniciativas de investigación y enseñanza en las áreas de conocimiento de Arquitectura y Moda, que tradicionalmente han compartido un conjunto de rasgos compositivos en sus diseños. Siguiendo un impulso global dirigido a fomentar la creatividad, fueron realizadas en la Escuela Politécnica Superior (USPCEU), y en el Centro Superior de Diseño de Moda de Madrid (UPM). En añadidura, se analiza la relación existente en dichas actividades de innovación entre los aspectos educativos y los espaciales. En consecuencia, este trabajo se caracteriza por su perfil interdisciplinar, que puede promover futuros proyectos de Enseñanza/Aprendizaje creativos en diferentes áreas de conocimiento. La intención general es aportar a las universidades experiencias innovadoras que puedan ser de ayuda a todas ellas para promover optimizaciones consistentes de su misión, afectando tanto a la dimensión educativa como a su forma urbanístico-arquitectónica.

Creatividad --- Architecture --- Innovación educativa --- Universidades --- Fashion --- Educational innovation --- Historia --- Arquitectura --- Moda --- Creativity --- Universities --- Creatividad --- Architecture --- Innovación educativa --- Universidades --- Fashion --- Educational innovation --- Historia --- Arquitectura --- Moda --- Creativity --- Universities

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Education has shape. Such a quality, inherent to human formation processes, can be verified through centuries. The present text displays several sound theoretical arguments, oriented towards two basic goals: Investigate the historical connection between the architectural and educational dimensions, in terms of innovation. Propose a series of creative strategies that can be useful for universities when planning their urban&architectural implantations. Thus, one of the underlying intentions is to set up synergies between three aspects: the expressed theoretical arguments, the project references, and the one corresponding to pedagogical activities developed within disciplines narrowly associated to the remarked creativity. Such synergies converge in the present work, in order to compose a thematic body that, combining the cited conceptual base with the always exemplary praxis (both educational and architectural), serves as a valid tool to inspire processes of pedagogical and spatial requalification in Higher Education institutions. Under a global perspective, this text is the outcome of innovative actions carried out by the two authors in the last years, combining research and teaching initiatives in the areas of knowledge of Architecture and Fashion, which traditionally have shared a series of composition features in their designs. Following a global impulse addressed to foster creativity, they were developed in the Escuela Politécnica Superior (USPCEU), and in the Centro Superior de Diseño de Moda de Madrid (UPM). In addition, it is analyzed the relation existing in those innovative activities between the educational and spatial aspects. Consequently, this work is characterized by its interdisciplinary profile, which can promote future creative teaching&learning projects in different areas of knowledge. The overall intention is to provide universities with innovative experiences that can help them all to foster sound optimizations of their mission, affecting both the educational dimension and its urban&architectural shape.---La Educación posee forma. Esta cualidad, inherente a los procesos formativos del ser humano, puede constatarse a lo largo de los siglos. El presente texto desarrolla un conjunto de argumentos teóricos sólidos, orientados a dos objetivos básicos: Investigar la conexión histórica entre las dimensiones arquitectónica y educativa, en clave de innovación y creatividad. Proponer un elenco de estrategias creativas que puedan ser útiles para que las universidades, cuando planifiquen sus implantaciones urbanístico-arquitectónicas. Así, una de las intenciones subyacentes es establecer sinergias entre tres aspectos: los expresados argumentos teóricos, las referencias proyectuales, y el correspondiente a las actividades pedagógicas desarrolladas dentro de disciplinas íntimamente relacionadas con la mencionada creatividad. Dichas sinergias convergen en el presente trabajo, con el fin de impulsar un corpus temático que, combinando la referida base conceptual con la siempre ilustrativa praxis (tanto educativa como arquitectónica), sirva como herramienta válida para inspirar procesos de recualificación pedagógica y espacial en instituciones de Educación Suprior. Bajo una perspectiva global, este texto es el resultado de acciones de innovación llevadas a cabo por sus dos autores en los últimos años, combinando iniciativas de investigación y enseñanza en las áreas de conocimiento de Arquitectura y Moda, que tradicionalmente han compartido un conjunto de rasgos compositivos en sus diseños. Siguiendo un impulso global dirigido a fomentar la creatividad, fueron realizadas en la Escuela Politécnica Superior (USPCEU), y en el Centro Superior de Diseño de Moda de Madrid (UPM). En añadidura, se analiza la relación existente en dichas actividades de innovación entre los aspectos educativos y los espaciales. En consecuencia, este trabajo se caracteriza por su perfil interdisciplinar, que puede promover futuros proyectos de Enseñanza/Aprendizaje creativos en diferentes áreas de conocimiento. La intención general es aportar a las universidades experiencias innovadoras que puedan ser de ayuda a todas ellas para promover optimizaciones consistentes de su misión, afectando tanto a la dimensión educativa como a su forma urbanístico-arquitectónica.

Creatividad --- Architecture --- Innovación educativa --- Universidades --- Fashion --- Educational innovation --- Historia --- Arquitectura --- Moda --- Creativity --- Universities

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This book deals with one the most interesting aspects of human life—the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents. Marcel Danesi is Professor of Semiotics and Anthropology at the University of Toronto, Canada. He is renowned for his work in several areas of semiotic study, including pop culture and metaphor. He has been a guest on several broadcast outlets, including National Public Radio. Among his major recent publications are The History of the Kiss (2013) and Murder in Plain English, with Michael Arntfield (2016). His work has been featured in the New York Times, Toronto Star, and Psychology Today, among other print publications. He is currently Editor-in-Chief of Semiotica, the leading journal in semiotics.

Culture—Study and teaching. --- Communication. --- Semiotics. --- Popular Culture. --- Ethnology. --- Sociolinguistics. --- Popular Science in Cultural and Media Studies. --- Media and Communication. --- Popular Culture . --- Cultural Anthropology. --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Communication, Primitive --- Mass communication --- Cultural anthropology --- Ethnography --- Races of man --- Social anthropology --- Anthropology --- Human beings --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Social aspects --- Sociological aspects --- Comunicació --- Sociolingüística --- Semiòtica --- Semiologia (Lingüística) --- Semàntica --- Simbolisme --- Anàlisi del discurs --- Intertextualitat --- Multimodalitat --- Onomasiologia --- Simbolisme fònic --- Semiòtica de l'arquitectura --- Llenguatge i societat --- Sociologia del llenguatge --- Lingüística --- Llenguatge i llengües --- Sociologia --- Demografia lingüística --- Diglòssia --- Discriminació lingüística --- Expansió de la llengua --- Hipòtesi de Sapir-Whorf --- Identitat lingüística --- Llengües mortes --- Minories lingüístiques --- Pèrdua de les llengües --- Planificació lingüística --- Racisme en el llenguatge --- Sociologia de la literatura --- Ecolingüística --- Llengua i cultura --- Comunicació humana --- Comunicació social --- Arts del llenguatge --- Cibernètica --- Ciències de la informació --- Competència comunicativa --- Comunicació en l'educació --- Comunicació en l'empresa --- Comunicació en la família --- Comunicació escrita --- Comunicació intercultural --- Comunicació internacional --- Comunicació interpersonal --- Comunicació no verbal --- Comunicació oral --- Comunicació visual --- Comunicacions --- Cultura participativa --- Cultura popular --- Desinformació --- Interaccionisme simbòlic --- Mitjans de comunicació de massa --- Persuasió (Psicologia) --- Relacions públiques --- Teoria de la informació --- Xafarderia --- Presa d'apunts --- Qüestionament --- Semàntica (Filosofia) --- Sociologia de la comunicació