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When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

Strategic planning. --- Management. --- Military strategy. --- Military strategy --- Military art and science --- Military doctrine --- Administration --- Industrial relations --- Organization --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Porter, Michael E., --- Sunzi, --- Sonja, --- Sonshi, --- Ssun-ds', --- Sun, Tse, --- Sun, T︠S︡zy, --- Sun, Tze, --- Sun, Tzu, --- Sun, Ze, --- Tôn-tử, --- 孙子, --- 孫子, --- Sun-tzu, --- Sun, Changqing, --- Sun, Chʻang-chʻing, --- 孙长卿, --- Sun, Wu, --- 孙武, --- 孫武, --- Sunwuzi, --- Tôn-Võ Tử, --- 孙武子, --- Bingsheng, --- 兵圣, --- Bingjiazhisheng, --- 兵家至圣, --- سون زي،, --- סון צו, --- Sun tzu Wu, --- Sun zi Wu, --- Tse, Sun, --- Tzu, Sun, --- Wu, Sun, --- Wu, Sun Tzu, --- Ze, Sun, --- Porter, M.E. --- 波特 --- Sunzi bing fa (Sunzi) --- Sun zi bing fa (Sunzi) --- Song ben shi yi jia zhu Sunzi (Sunzi) --- Shi yi jia zhu Sunzi (Sunzi) --- Sunzi du ben (Sunzi) --- Sunzi bai hua jie (Sunzi) --- Sunzi shi jia zhu shi (Sunzi) --- Sonshi heihō (Sunzi) --- Sonshi (Sunzi) --- Sunzi xuan zhu (Sunzi) --- Sunzi quan yi (Sunzi) --- Sun-tzu ping fa (Sun-tzu)