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This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control overpersonal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.

Communication. --- Culture. --- Technology. --- Social media. --- Political communication. --- Media and Communication. --- Culture and Technology. --- Social Media. --- Political Communication. --- Political communication --- Political science --- User-generated media --- Communication --- User-generated content --- Applied science --- Arts, Useful --- Science, Applied --- Useful arts --- Science --- Industrial arts --- Material culture --- Cultural sociology --- Culture --- Sociology of culture --- Civilization --- Popular culture --- Communication, Primitive --- Mass communication --- Sociology --- Social aspects --- Interpersonal relations --- Psychological aspects. --- Communication - Psychological aspects --- Communication - Social aspects --- Attention --- Digital communications - Psychological aspects --- Digital communications - Social aspects --- Digital communications --- Psychological aspects