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Language is central to our existence and it happens to be the most sophisticated product of the human mind. It is inconceivable to think of ourselves, our societies, our ideas, cultures or identities without language. It is the primary means of socialization, and whatever we know is a result of it. It is the primary medium of construction and dissemination of knowledge, and structures our thought processes in important ways that constitute our identity. In very complex ways, it interacts with the social, political and economic power structures that remain significant in defining the identities of individuals and societies. The essays in this volume create an awareness and understanding about the role of linguistic context in negotiating identity. The book explains identity and the complex relations between language and several aspects of our society. It explores identity through text and context, and will serve to trigger a novel discourse around the centrality of identity in contemporary society.
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This book focuses on perspectives from and on the global south, providing fresh data and analyses on languages in African, Caribbean, Middle-Eastern and Asian tourism contexts. It provides a critical perspective on tourism in postcolonial and neocolonial settings, explored through in-depth case studies. The volume offers a multifaceted view on how language commodifies, and is commodified in, tourism settings and considers language practices and discourse as a way of constructing identities, boundaries and places. It also reflects on academic practice and economic dynamics in a field that is characterised by social inequalities and injustice, and tourism as the world's largest industry enacting dynamic communicative, social and cultural transformations. The book will appeal to both undergraduate and postgraduate students of tourism studies, linguistics, literature, cultural history and anthropology, as well as researchers and professionals in these fields.
Tourism --- Language and culture --- Sociolinguistics --- Social aspects
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"This book investigates how languages, identity and sociocultural boundaries are (re-)negotiated in relation to (im)mobility, and can be linked to notions of belonging and authenticity. The book will interest scholars taking ethnographic and critical approaches to the study of language, power and agency-structures in the context of globalization"--
Sociolinguistics --- Language and culture --- Language and culture. --- Multilingualism --- Social aspects --- Social aspects.
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Das vorliegende Buch umfasst zehn Beiträge aus dem Bereich der Fachsprachenforschung. Der erste Teil leistet einen Beitrag zur Diskussion über Entwicklungstrends in der modernen Fachsprachdidaktik einschließlich der Methoden und Techniken des Fachsprachenunterrichts, der Motivation der Lernenden, des Einsatzes moderner Technologien beim Erlernen von Fachsprachen und des Aufbaus einer engeren Zusammenarbeit mit einem authentischen beruflichen Umfeld. Der zweite Teil widmet sich der Übersetzung in einem spezialisierten Kontext, der Analyse des Fachdiskurses und der schriftlichen und mündlichen Fachkommunikation. Die Beiträge stammen von Wissenschaftlern aus acht Ländern und geben einen aktuellen Einblick in ein wichtiges linguistisches Forschungsfeld.The book consists of ten chapters on research into specialized language. The first part is a contribution to the current discussion on trends in today’s LSP (Language for Specific Purposes) teaching, with a special focus on teaching methods and techniques, student motivation, the use of the latest technology in LSP and working more closely with the actual professionals in the field for the benefit of the students. The second part focuses on specialized translation, discourse analysis in LSP and written and spoken professional communication. With authors from a number of countries worldwide, the book offers a unique approach to the field of LSP studies.
Sublanguage --- Linguistics --- Language and culture --- Translating and interpreting --- Research
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African languages. --- Language and culture --- Africa --- Civilization --- Social conditions
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This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.
Chinese language --- Modality (Linguistics) --- Discourse analysis. --- Grammar. --- Chinese Language and Culture. --- Multimodal Chinese Interaction.
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What do people think of translation in the different historical, cultural and linguistic traditions of the world? How many uses has translation been put to? How distant from one another are the concepts of translation found in the different traditions? These are some of the questions A World Atlas of Translation addresses. Its twenty-one reports give us pictures taken from the inside, both from traditions that are well represented in the literature and from the many that (for now) are not.But the Atlas is not content with documenting – no map is this innocent. In fact, the wealth of information collected and made accessible by its reporters can be useful to gauge the dispersion of translation concepts across traditions. As you read its reports, the Atlas will keep asking “How far apart do these concepts look to you?” Finally and more ambitiously, the reports can help us test the hypothesis that a cross-cultural notion of translation exists. In this respect, the Atlas is mostly a proof of concept. It hopes to encourage further fact-based research in quest of a robust and compelling unifying notion of translation.
Traduction. --- Translating and interpreting. --- Vergelijkende taalkunde --- Vertaalkunde --- Translating and interpreting --- Language and culture. --- History. --- Language and culture --- Culture and language --- Culture --- History --- E-books --- Comparative linguistics --- Translation science --- Translating and interpreting - History
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