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Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I - Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II - Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory's implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick's contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III - Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV - Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V - Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI - Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII - Critical approaches Ethics in crisis communication Section VIII - The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.https://www.amazon.co.uk/Crisis-Communication-Handbooks-Science-Hocs/dp/3110552280
Crisiscommunicatie --- Organisatieleer --- Onderneming in moeilijkheden --- Crisismanagement --- Faillisement --- Bedrijfscommunicatie
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In dit boek leer je alles over het schrijven van commerciële teksten. Alles om jouw teksten leesbaar, vindbaar en conversiegericht te schrijven. Van het AIDA model in salespages tot storytelling in blogartikelen en van H2 koppen tot opsommingen. (See what we did there?)Niet alleen om beter vindbaar te worden in Google, maar vooral om lezers te overtuigen. Te overtuigen dat ze jouw product moeten kopen. Te overtuigen dat ze contact met jou moeten opnemen en te overtuigen dat jouw diensten de beste zijn! Na het lezen van dit boek, kun jij de wereld aan met meer dan 40 copywriting technieken waarmee je jouw doel middels tekst behaalt. De vraag naar copywriters is in de laatste jaren flink gestegen, met de opkomst van internet was dat te verwachten. Copywriting is BOOMING en daar kun jij van profiteren!Bron : http://www.managementboek.nl
Applied marketing --- Advertising. Public relations --- copywriting --- reclame --- marketingstrategie --- Copywriting --- Internet --- Schrijven --- Bedrijfscommunicatie --- Tekstschrijven --- Conversie --- Conversie (informatica)
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Communicatie --- Informatievaardigheden --- Bedrijfscommunicatie --- Tekstschrijven --- Copywriting --- Schriftelijke communicatie --- Schriftelijke taalvaardigheid --- Nederlands --- Rapporteren --- Correspondentie --- Sollicitatie --- Persbericht --- Taalvaardigheid
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Om te scoren op sociale media maak je originele content die je volgers verleidt om een actie te ondernemen. Dat klinkt eenvoudig, maar wie al even op sociale media actief is met zijn organisatie, weet dat goede posts creëren meer is dan weten waar de knopjes staan. In dit handige boek leer je snel en concreet hoe je scoort op je sociale media. Ook zonder veel geld en personeel.Kristof D'hanens en Brecht Vanderstraeten laten je nadenken over je contentstrategie aan de hand van 10 veelgestelde vragen. Daarna zetten ze je op weg met meer dan 30 concrete formats die je meteen zelf kunt toepassen voor jouw organisatie. Ook krijg je meer dan 100 inspirerende voorbeelden, handige formats en interviews met social media managers van grote en kleine Vlaamse communities.https://www.politeia.be/nl/publicaties/238136-scoren+met+creatieve+content+op+sociale+media
Marketing --- Mass communications --- creativity --- social media --- bedrijfscommunicatie --- Sociale media --- Onlinemarketing --- Creativiteit --- Storytelling --- Contentmarketing --- Contentstrategie. --- Creativiteit. --- Digitale communicatie ; Internet. --- Marketing ; Content marketing. --- Marketing ; Cybermarketing. --- Sociale media. --- Storytelling.
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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.https://us.sagepub.com/en-us/nam/corporate-communication/book268492
Communicatie ; organisaties. --- Corporate communication. --- Communication in management --- Business communication --- Corporate communication --- Stakeholders --- Huisstijl --- Corporate image --- Reputaties --- Communicatiestrategieën --- Mediarelaties --- Interne communicatie --- Issue management --- Crisismanagement --- Organisatieveranderingen --- Cursus bachelor in het Communicatiemanagement --- Organization theory --- Mass communications --- bedrijfsimago --- bedrijfscommunicatie --- Bedrijfscommunicatie --- Sociale media --- Branding --- Profiel en imago --- Stakeholder --- Reputatie --- Communicatiestrategie --- Mediarelatie --- Organisatieverandering --- Profiel --- Imago --- Bachelor in het communicatiemanagement
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