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Economic goods --- Industrial and intellectual property --- Mass communications --- Programming
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Economic goods --- Tourism --- Market research --- Product strategy --- Business management --- Advertising. Public relations --- merken --- management --- marktonderzoek --- toerisme
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Economic goods --- Personnel management --- Product strategy --- Advertising. Public relations --- merken --- leidinggeven
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Economic goods --- Environmental protection. Environmental technology --- Production management --- Market research --- milieubeleid --- duurzame ontwikkeling --- marktonderzoek
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Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
Economic goods --- Tourism --- Market research --- Product strategy --- Business management --- Advertising. Public relations --- merken --- management --- marktonderzoek --- toerisme
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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Economic goods --- Personnel management --- Product strategy --- Advertising. Public relations --- merken --- leidinggeven
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This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.
Economic goods --- Environmental protection. Environmental technology --- Production management --- Market research --- milieubeleid --- duurzame ontwikkeling --- marktonderzoek
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Aesthetics --- Economic goods --- Methodology of economics --- Business policy --- Market research --- Product strategy --- Business management --- Advertising. Public relations --- Business economics --- financieel management --- merken --- sociologie --- esthetica --- marktonderzoek
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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Aesthetics --- Economic goods --- Methodology of economics --- Business policy --- Market research --- Product strategy --- Business management --- Advertising. Public relations --- Business economics --- financieel management --- merken --- sociologie --- esthetica --- marktonderzoek
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Political philosophy. Social philosophy --- International relations. Foreign policy --- Microeconomics --- Economic goods --- Methodology of economics --- Personnel management --- Consumer behavior --- Market research --- Business management --- Business economics --- financieel management --- management --- markt --- leidinggeven --- globalisering --- marktonderzoek --- CRM (Customer Relationship Management)
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