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Strategic planning. --- Consumer research. --- New products.

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What is a trend? What role do trends play in consumer culture? How do trends come into being? And how do trends shape the future? This book explores these and other questions through a focus on the business of trend forecasting, an industry that emerged in the 1970s to anticipate, manage, and influence the future of culture. Trend forecasters advise some of the world's most prominent companies on how to innovate, disrupt, strategize, and otherwise manage the future. In addition to the early history of trend forecasting, the book examines how current trend professionals do what they do, taking stock of contemporary practices and exposing their built-in assumptions. In sum, On Trend argues that trends have become an important way to sell cultural change, and as such they deeply shape and profoundly limit our ideas about what the future can be.

Consumer behavior --- New products --- Consumers --- Business forecasting --- Business --- Business forecasts --- Forecasting, Business --- Economic forecasting --- Consumer research --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Forecasting --- Research --- E-books --- New products. --- Business forecasting. --- Forecasting. --- Research.

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"Vor knapp dreißig Jahren ist die Metapher „the dark sides of consumer behavior“ in die Konsumentenverhaltensforschung eingeführt worden. So setzen sich Konsumenten mit ihrem Verhalten manchmal wissend ins Unrecht, betrachten ihre Vergehen aber als "smarte Kavaliersdelikte". Zudem erliegen Menschen schädlichen Versuchungen und neigen zu Süchten. Schließlich agieren Verbraucher oft egoistischer oder weniger nachhaltig, als sie von sich selbst behaupten. Die Beiträge in diesem Buch knüpfen an dieses Generalthema an, widmen sich den dunklen Seiten und regen an, dass Nachfrager und Anbieter manche Verhaltensweisen überdenken und auch Gegenstrategien entwickeln sollten."--Verl.

Comportement du consommateur --- consumer behaviour --- Protection du consommateur --- consumer protection --- Consommation --- consumption --- Jeux et paris --- game of chance --- gambling addiction --- Médias --- mass media --- Réseaux sociaux en ligne --- social media --- Congrès --- conference proceedings --- Germany --- Allemagne RF --- Германија --- Германия --- Duitsland --- Tyskland --- Deutschland --- Γερμανία --- Nemčija --- Njemačka --- Germania --- Allemagne --- An Ghearmáin --- Nemecko --- Niemcy --- Saksa --- Vokietija --- Németország --- il-Ġermanja --- Vācija --- Saksamaa --- Alemanha --- Alemania --- Německo --- Gjermania --- Немачка --- spolkové Německo --- Сојузна Република Германија --- Federal Republic of Germany --- West-Duitsland --- Vācijas Federatīvā Republika --- Alemanha do Oeste --- Bondsrepubliek Duitsland --- RFA --- Germania ovest --- NSR --- Germania federale --- RFT --- Alemanha Ocidental --- Västtyskland --- ir-Repubblika Federali tal-Ġermanja --- Repubblica federale di Germania --- RFN --- BR Deutschland --- Vakarų Vokietija --- Germania occidentale --- Németországi Szövetségi Köztársaság --- Forbundsrepublikken Tyskland --- SRN --- Saksamaa Liitvabariik --- západní Německo --- Repubblica federale tedesca --- Alemania Federal --- Ομοσπονδιακή Δημοκρατία της Γερμανίας --- Alemania Occidental --- Förbundsrepubliken Tyskland --- Alemanha RF --- ФРГ --- Republika Federalna Niemiec --- Савезна Република Немачка --- Gjermania Perëndimore --- Saksan liittotasavalta --- German Federal Republic --- Savezna Republika Njemačka --- Vokietijos Federacinė Respublika --- СРН --- PCG --- ΟΔΓ --- SLV --- Alemanha Federal --- Западна Немачка --- Länsi-Saksa --- Spolková republika Nemecko --- FRG --- Duitse Bondsrepubliek --- NSZK --- Westdeutschland --- República Federal de Alemania --- Nemecká spolková republika --- Allemagne de l'Ouest --- Poblacht Chónaidhme na Gearmáine --- Lääne-Saksamaa --- die Bundesrepublik Deutschland --- Δυτική Γερμανία --- Alemania RF --- Allemagne fédérale --- Γερμανία ΟΔ --- Německá spolková republika --- VFR --- RFGJ --- República Federal da Alemanha --- západné Nemecko --- West Germany --- Vesttyskland --- Republica Federală Germania --- Федерална република Германия --- Zvezna republika Nemčija --- Západní Berlín --- BRD --- République fédérale d'Allemagne --- Ομοσπονδιακή Γερμανία --- Spolková republika Německo --- Republika Federale e Gjermanisë --- materiały konferencyjne --- konferenssijulkaisu --- konferenčné postupy --- lucrări ale conferințelor --- kongresberetning --- zbornik --- konferencijos darbai --- зборник од конференција --- акта конференције --- konverentsikogumik --- proċedimenti tal-konferenza --- prezantime të konferencës --- протоколи от конференция --- conferentiehandelingen --- konferenciakötet --- acta de congreso --- acte de congrès --- konferences darbs --- συνεδριακές εργασίες --- atto congressuale --- Konferenz --- konferenční sborník --- möteshandlingar --- ata de reunião --- congres --- sborník z konference --- colloquio --- simposio --- konferencia --- colloquium --- симпозиум --- tryezë e rrumbullakët --- конференциски списи --- konferencija --- kongressi --- kollokvium --- Runder Tisch --- konferens --- акти од конференција --- conferentie --- conferință --- kongresas --- kongresszus --- simpozion --- Kongreßakte --- simpozium --- simpoziumas --- записник од конференција --- table ronde --- ümarlauakohtumine --- kongress --- pyöreän pöydän kokous --- ankét --- debatt --- seminário --- møde --- simpósio --- conferenza --- konverents --- conférence --- congrès --- kollokvio --- kongres --- communication de congrès --- kolokium --- конгрес --- συμπόσιο --- Tagung --- rundabordskonferens --- conferência --- simpozijs --- kolokvium --- congreso --- konferenssi --- Kongress --- okrúhly stôl --- vita --- mesa-redonda --- konferences materiālu publikācija --- colloque --- konference --- rondetafelconferentie --- seminar --- sympózium --- Kolloquium --- дебата --- congresso --- coloquio --- ponencia de congreso --- colóquio --- apskritasis stalas --- Symposium --- sümpoosion --- тркалезна маса --- συνέδριο --- kolokvijs --- congress --- szimpózium --- tavola rotonda --- στρογγυλό τραπέζι --- πρακτικά εργασιών συνεδρίου --- conference --- konferencë --- διάσκεψη --- kolokviumas --- rundbordskonference --- kerekasztal --- mötesmeddelande --- Kongressbericht --- simpozij --- okrugli stol --- comunicación a un congreso --- round table --- διάλεξη --- symposium --- συνδιάσκεψη --- Kongressakte --- comunicazione congressuale --- acta de reunião --- mesa redonda --- потребителско поведение --- imġiba tal-konsumatur --- forbrugeradfærd --- однесување на потрошувачите --- comportement du consommateur --- konsumentbeteende --- tarbijakäitumine --- sjellje e konsumatorit --- συμπεριφορά του καταναλωτή --- vartotojo elgesys --- comportamiento del consumidor --- vedenje potrošnika --- comportamento del consumatore --- comportamentul cumpărătorului --- consumentengedrag --- понашање потрошача --- patērētāju uzvedība --- kulutuskäyttäytyminen --- zachowanie konsumenta --- chování spotřebitele --- fogyasztói magatartás --- spotrebiteľské správanie --- comportamento do consumidor --- ponašanje potrošača --- Verbraucherverhalten --- spotřebitelské chování --- tarbimiskäitumine --- spotřební chování --- médias sociaux --- sociální média --- обществени медии --- друштвени медиуми --- soziale Medien --- medios sociales --- družbeni mediji --- sociālie mediji --- media sociais --- sosiaalisen median väline --- media społecznościowe --- na meáin shóisialta --- sociala medier --- sociale medier --- közösségi média --- sociale media --- μέσα κοινωνικής δικτύωσης --- društveni mediji --- sotsiaalmeedia --- sociálne médiá --- media soċjali --- media sociali --- mijloace de comunicare sociale --- socialinė žiniasklaida --- mjetet e komunikimit social --- друштвени медији --- social network --- дружбени медиуми --- média social --- platformă (de comunicare) socială --- réseaux sociaux --- midja soċjali --- mezzi ta' komunikazzjoni soċjali --- sociālie plašsaziņas līdzekļi --- suhtlusmeedia --- ühismeedia --- sociální médium --- socialiniai tinklai --- rede social --- media sociale --- μέσο κοινωνικής δικτύωσης --- réseau social --- platforma społecznościowa --- Social Media --- družbeni medij --- medium soċjali --- socialt netværk --- sociálne médium --- redes sociales --- друштвена мрежа --- mezzi tax-xandir soċjali --- közösségi médium --- социјални медиуми --- social medium --- обществена медия --- социална мрежа --- sosiaalinen media --- медиуми за општење --- redes sociais --- media masowe --- sredstva javnoga priopćavanja --- media tal-massa --- масмедия --- meios de comunicação de massas --- средства за јавно информирање --- massamedia --- mezzo di comunicazione di massa --- mediji --- масовни медији --- plašsaziņas līdzekļi --- masmédiá --- Massenmedium --- tömegmédia --- medio de comunicación de masas --- massmedier --- hromadné sdělovací prostředky --- μέσο μαζικής επικοινωνίας --- masmedia --- žiniasklaida --- joukkoviestintävälineet --- massekommunikationsmiddel --- mass-media --- moyen de communication de masse --- massiteabevahendid --- massikommunikatsioonivahendid --- sredstva javnoga informiranja --- joukkoviestimet --- masinės komunikacijos priemonės --- Massenkommunikationsmittel --- massimeediumid --- mjete të komunikimit masiv --- μίντια --- μέσο μαζικής ενημέρωσης --- мас-медиум --- tömegmédiumok --- massemedier --- medier --- média --- means of mass communication --- meios de comunicação social --- meedia --- masovokomunikačné prostriedky --- tömegtájékoztatási eszközök --- visuomenės informavimo priemonės --- Medien --- masovni mediji --- mijloace de comunicare în masă --- massacommunicatiemiddel --- médias --- veřejné sdělovací prostředky --- media --- masu informācijas līdzekļi --- масовни медиуми --- massmedia --- masmédia --- afhængighed af spil --- kóros játékszenvedély --- dependență de jocurile de noroc --- dipendenza dal gioco d'azzardo --- atkarība no azartspēlēm --- εθισμός στα τυχερά παιχνίδια --- Spielsucht --- addiction au jeu --- uzależnienie od hazardu --- varësia nga kumari --- патолошко коцкање --- vizzju tal-logħob --- mängusõltuvus --- ludopatía --- spelmissbruk --- пристрастяване към игри --- priklausomybė nuo azartinių lošimų --- spelverslaving --- dependência do jogo --- herní závislost --- peliriippuvuus --- зависност од коцкање --- hráčska závislosť --- zasvojenost z igrami --- ovisnost o igrama --- verslaving aan gokspelen --- juego excesivo --- dependență de joc --- nepřiměřené hráčství --- dépendance au jeu --- ludomani --- čezmerno igranje --- krankhaftes Spielen --- jogo excessivo --- игрова зависимост --- jogo patológico --- ovisnost o igrama na sreću --- patologinis lošimas --- logħob tal-azzard patoloġiku --- kompulzivno igranje --- gambling dependency --- игри на среќа и забавни игри --- riippuvuus peleistä --- dependencia del juego --- patološko igranje --- aizraušanās ar azartspēlēm --- peliaddiktio --- pathologisch spelen --- excessive gambling --- joc excesiv --- logħob tal-azzard eċċessiv --- gioco d'azzardo eccessivo --- gioco d'azzardo patologico --- joc patologic --- зависност од игри на среќа --- spelmani --- odvisnost od iger --- juego patológico --- патологична игра --- ovisnost o kockanju --- varësi nga lojërat e fatit --- szerencsejáték-függőség --- Spielzwang --- jeu pathologique --- kompulzívne hráčstvo --- gioco d'azzardo compulsivo --- jeu compulsif --- problem gambling --- jeu excessif --- pathological gambling --- exzessives Spielen --- peliongelma --- compulsive gambling --- játékfüggőség --- varësi patologjike nga lojërat e fatit - pathological gambling --- dipendenza fuq il-logħob tal-azzard --- kompulzivní hráčství --- pakonomainen pelaaminen --- εξάρτηση από τα τυχερά παιχνίδια --- dipendenza dal gioco --- patologické hráčství --- závislosť na hrách --- Spielabhängigkeit --- hráčská závislost --- nadmerné hráčstvo --- patologické hráčstvo (gamblerstvo) --- hazard kompulsywny --- hasartmängusõltuvus --- gokverslaving --- azartspēļu atkarība --- logħob tal-azzard kompulsiv --- patologiczny hazard --- прекалено играене на игри --- joc compulsiv --- juego compulsivo --- jogo compulsivo --- kansspel --- Glücksspiel --- hazardní hry --- hazardná hra --- gioco d'azzardo --- hasardspil --- jeu de hasard --- azarta spēles --- jocuri de noroc --- hasardspel --- jogo de azar --- azartiniai lošimai --- logħba tal-ażżard --- õnnemäng --- τυχερά παιχνίδια --- lojë fati --- onnenpeli --- juego de azar --- хазартна игра --- игра на срећу --- szerencsejáték --- cluiche áidh --- igra na srečo --- igre na sreću --- gra hazardowa --- игри на среќа --- sázky --- Lotto --- Totalisator --- Tombola --- lotto --- apostas mútuas --- daiktinė loterija --- totoloto --- apuesta mutua --- bingó --- lutrija --- tombolă --- lottery --- Joker --- totó --- lotaria --- pari --- lotynka --- bingas --- apostas de cavalos --- pari mutuel --- λαχειοφόρος κλήρωση --- λαχεία --- Wette --- tombola --- vadslagning --- apuesta --- tômbola --- toto --- totocalcio --- Bingo --- chorobné hráčství --- lotteria --- hráčská vášeň --- totalisator --- enalotto --- tipning --- scommessa --- wedden --- ιπποδρομίες --- lotteri --- στοιχήματα --- tómbola --- loto --- rifa --- loterie --- tippmix --- totip --- weddenschap --- arpajaiset --- tombol --- quiniela --- loterij --- lotéria --- лотарија --- gambling --- loterii --- loterija --- lotari --- Toto --- totalizzatore --- lottó --- lottózó --- bingo --- totobola --- Verlosung --- lotería --- Lotterie --- sázení --- λαχειοφόρος αγορά --- tarbimine --- konsum --- κατανάλωση --- consommation --- потрошувачка --- ídiú --- forbrug --- consumo --- Verbrauch --- spotreba --- konsumtion --- konsumpcja --- kulutus --- patēriņš --- consum --- spotřeba --- vartojimas --- потрошња --- потребление --- verbruik --- potrošnja --- fogyasztás --- ídiú breosla --- sottoconsumo --- åtgång --- consumptie --- förbrukning --- fogyasztóvédelem --- заштита на потрошувачите --- ochrona konsumenta --- mbrojtja e konsumatorit --- protezzjoni tal-konsumatur --- ochrana spotřebitele --- vartotojų apsauga --- varstvo potrošnikov --- zaštita potrošača --- kuluttajansuoja --- ochrana spotrebiteľa --- защита на потребителя --- Verbraucherschutz --- bescherming van de consument --- konsumentskydd --- tarbijakaitse --- protezione del consumatore --- patērētāju tiesību aizsardzība --- forbrugerbeskyttelse --- protecția consumatorului --- protección del consumidor --- proteção do consumidor --- προστασία του καταναλωτή --- protection du consommateur --- заштита потрошача --- konzumerizmus --- tutela del consumatore --- consommatisme --- consumerism --- EBCU --- vartotojų interesų gynimas --- kuluttajan oikeudet --- consumatorismo --- Maßnahmen zugunsten der Verbraucher --- consumentisme --- plan veprimi i politikave për konsumatorin --- défense du consommateur --- konsumerismi --- prava potrošača --- δικαιώματα του καταναλωτή --- diritti del consumatore --- derechos del consumidor --- defesa do consumidor --- consumismo --- tarbijapoliitika tegevuskava --- права на потрошувачите --- forbrugerrettigheder --- consumentenbescherming --- recht van de consument --- plan d'action en faveur des consommateurs --- Handlingsplan för främjande av konsumenternas intressen --- práva spotřebitele --- fogyasztók joga --- plan de acțiune în favoarea consumatorului --- difesa del consumatore --- plan de acción en favor de los consumidores --- consumer policy action plan --- vartotojų teisės --- práva spotrebiteľov --- handlingsplan på forbrugerområdet --- forbrugerinteresser --- fogyasztóvédelmi cselekvési terv --- konsumentens rättigheter --- patērētāju aizsardzības politikas rīcības plāns --- droits du consommateur --- drepturile consumatorului --- φορέας προστασίας του καταναλωτή --- kuluttajien etua ajava toimintasuunnitelma --- plano de ação a favor dos consumidores --- piano d'azione a favore dei consumatori --- protecção do consumidor --- defensa del consumidor --- konsumerism --- consumerismo --- konzumerizam --- konsumerizëm --- actieplan ten behoeve van de consumenten --- të drejtat e konsumatorëve --- vartojimo politikos veiksmų planas --- σχέδιο δράσης υπέρ των καταναλωτών --- consumeurisme --- direitos do consumidor --- tarbija õigused --- consumers' rights --- tillvaratagande av konsumenternas intressen --- Consumer behavior --- Compulsive behavior --- Consumer research. --- Research. --- Social aspects. --- Consumer research --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- tomhaltas --- imeachtaí comhdhála --- iompraíocht tomhaltóirí --- mórmheáin --- andúil sa chearrbhachas --- cosaint tomhaltóirí --- Addictive behavior --- Behavior, Compulsive --- Compulsion (Psychology) --- Impulse --- Psychology, Pathological --- Obsessive-compulsive disorder