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"Up until the 1980s, the contemporary art field was a West-centric game. The postwar canon of "international" contemporary art almost exclusively consisted of artists from the U.S. and Western Europe, while artists from other world regions found themselves on the outside looking in. But over the past thirty years, a new phase of globalization has dramatically affected the contemporary visual arts. A whirlwind of changes-including the worldwide proliferation of biennials and museums, the far-reaching expansion of art fairs and auction houses, and the rise of global discourses and new internet platforms-have combined to establish a novel global art field that has come to include places in Oceania, Asia, Latin America, and Africa in qualitatively new ways. The Global Rules of Art examines the dynamics that have led to the formation of this global field in order to illuminate its emerging structures, its unique institutional circuits and brokers, and some of its evolving art practices and rules. In the first part of the book, Buchholz draws on archival research and data on the diffusion of art institutions across 149 countries to explore the institutional level emergence of the global art field. She then turns to the consequences of these global changes for the recognition of artists from different parts of the world. By analyzing the career trajectories of nearly 200 worldwide leading artists, Buchholz reveals a dual economy of valuation that is fundamentally split between art and money: the higher the artist's transnational economic success, the lower the symbolic capital and vice versa. The third part of the book illuminates how the global art field's forms of recognition unfold for artists outside the traditional Western centers through case studies of two artists, Gabriel Orozco form Mexico and Yue Minjun from China. Buchholz charts their careers and reconstructs how these "peripheral" artists navigated different gatekeepers, power dynamics, and discursive forces in their journey toward global success"-- Provided by publisher.

Art --- Art and globalization. --- Marketing. --- 1900-2099 --- Andy Warhol. --- Art Basel. --- Art Express. --- Art Journal (College Art Association journal). --- Art auction. --- Art critic. --- Art criticism. --- Art department. --- Art for art's sake. --- Art group. --- Art history. --- Art methodology. --- Art movement. --- Artforum. --- Artnet. --- Artprice. --- Auction. --- Capital control. --- Career. --- Central bank. --- Commercial art. --- Competition (economics). --- Competitive landscape. --- Contemporary art. --- Core business. --- Cultural Revolution. --- Cultural capital. --- Cultural imperialism. --- Curator. --- Currency. --- Deterritorialization. --- Documenta. --- Economic capital. --- Economic globalization. --- Ethnoscape. --- Externality. --- Fluxus. --- General Agreement on Tariffs and Trade. --- Geopolitics. --- Global Exchange. --- Global Finance (magazine). --- Global Leadership. --- Global Map. --- Global administrative law. --- Global city. --- Global field. --- Global imbalances. --- Global issue. --- Global justice. --- Global saving glut. --- Global strategy. --- Global studies. --- Globalism. --- Globality. --- Globalization. --- Headline. --- Imperialism. --- India Art Fair. --- Infrastructure. --- Institution. --- International Competition Network. --- International Monetary Fund. --- International Style (architecture). --- International economics. --- International law. --- International monetary systems. --- International organization. --- International relations. --- Internationalization. --- Jeff Koons. --- Kunsthalle. --- Kunstmuseum Basel. --- Land art. --- Law of war. --- Market liquidity. --- Mercantilism. --- National symbol. --- Nationalization. --- New International Economic Order. --- Policy. --- Pop art. --- Principles (retailer). --- Protectionism. --- Public international law. --- Regional policy. --- Regulatory state. --- Sociology of art. --- Sotheby's. --- Spanish art. --- Symbolic capital. --- Technological determinism. --- Trade association. --- Trade war. --- Transnationalism. --- Venice Biennale. --- Visual art of the United States. --- Wang Guangyi. --- World Trade Organization. --- World economy. --- World history.