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Dit is het. Dit is marktonderzoek. Dit is hoe je als professional, als marktonderzoeker, eventmanager of marketeer, een marktonderzoek zal uitvoeren en beleven.De weg van mening naar feit loopt helaas niet altijd recht van punt a naar b, maar neemt soms een bochtje, soms zelfs een u-turn, en af en toe zit er al eens een hobbel in de weg. De auteurs van Dit is marktonderzoek nemen je mee op die weg en begeleiden je bij elke stap. Ze reiken je het kader én de tools aan om een marktonderzoek succesvol af te ronden.De opbouw van het boek volgt diezelfde weg, in hoofdstukken die elkaar logisch opvolgen:Het belang van marktonderzoek;Beschikbare gegevens analyseren;Kwalitatief marktonderzoek;Kwantitatief marktonderzoek;Het rapport;Zelf aan de slag: marktonderzoek in de praktijk in vijf stappen;Elk hoofdstuk zit doorspekt met illustratieve cases, zodat je helemaal ondergedompeld wordt in hoe een marktonderzoek écht verloopt.www.vanin.be

Marktonderzoek --- Market research --- marktonderzoek --- 658.8 --- Macro-economie --- Micro-economie

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This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Economics --- Consumer behavior --- Market research --- Marketing --- economie --- marketing --- marktonderzoek --- CRM (Customer Relationship Management)

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To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public. Speak up now! shows how we can make the shift to a world where business success goes hand in hand with the well-being of the planet.

Applied marketing --- MVO (maatschappelijk verantwoord ondernemen) --- duurzaamheid --- marketing --- klimaatcrisis --- Green marketing. --- Social responsibility of business --- Environmental aspects. --- 369.1 --- marketing, marktonderzoek, marktanalyse

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Professional ethics. Deontology --- Environmental protection. Environmental technology --- Business policy --- Consumer behavior --- Market research --- Marketing --- marketing --- deontologie --- consumentengedrag --- consumptie --- bedrijfsbeleid --- bedrijfsethiek --- marktonderzoek

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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Professional ethics. Deontology --- Environmental protection. Environmental technology --- Business policy --- Consumer behavior --- Market research --- Marketing --- marketing --- deontologie --- consumentengedrag --- consumptie --- bedrijfsbeleid --- bedrijfsethiek --- marktonderzoek